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Emaar Properties and the LEGO® Group to launch Burj Khalifa Architecture Series
model on May 25, 2011
Dubai, UAE; May 25, 2011: Emaar Properties has joined hands with the LEGO® Group
to unveil the Architecture Series model of Burj Khalifa, the world’s tallest
building. The unveiling celebrates the launch of the Burj Khalifa as a set in
the LEGO Architecture series.
To mark the retail launch on May 25, 2011 exclusively at At the Top, Burj
Khalifa retail store until its global launch later, a model of Burj Khalifa
constructed using the LEGO Architecture Series will be displayed at the Star
Atrium in The Dubai Mall until May 29, 2011.
The Burj Khalifa model joins the prestigious line-up of the LEGO® Architecture
collection and has been designed by Adam Reed Tucker, a renowned architect and
one of the 13 LEGO-certified professionals.
The LEGO Architecture Series set #21008 of Burj Khalifa celebrates the
extraordinary union of art, engineering, and meticulous craftsmanship that
defines the world’s tallest building.
Visitors can get a first-hand experience of the Burj Khalifa Architecture series
model through the 2.7 m tall model display constructed using 141,971 unglued
LEGO bricks. They can also have a hands-on feel through the interactive LEGO
Play Bases at the venue.
The Burj Khalifa LEGO Architecture Series model, consisting of LEGO bricks,
building instructions, and a content-rich booklet of facts and history of the
tower, will be available for sale at the At the Top, Burj Khalifa store, located
on the lower ground floor of The Dubai Mall.
Children from across Dubai are also being invited to participate in “create your
own” Burj Khalifa model using the LEGO bricks. The models will be judged after
the five-day activity, with the winning model to be displayed near the LEGO®
Architecture Series model.
Visitors to the play area will also stand a chance to enter a raffle draw and
win the Burj Khalifa LEGO model or tickets to At the Top, Burj Khalifa.
Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “The LEGO model
of Burj Khalifa reflects the high standards that define the tower. Much like
Burj Khalifa itself, the model embodies that spirit of global collaboration, and
will open up a new opportunity for youngsters and architecture lovers to
recreate the making of Burj Khalifa in the comfort of their homes using LEGO
bricks.”
The designer of the model, Adam Reed Tucker, said: “As an architectural artist
my desire is to capture the essence of a particular architectural landmark in
its pure sculptural form. I don’t view my models as literal replicas, but rather
my own artistic interpretations through the use of LEGO bricks as a medium.”
Aimed at celebrating the past, present, and future of architecture, the LEGO®
Architecture series promotes the intricate planning, design, and structure of
the world’s iconic and influential buildings, architects, and movements.
-Ends-
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global
property developer with a significant presence in key markets world-wide.
Besides building residential and commercial properties, the company also has
proven competencies in shopping malls & retail, hospitality & leisure and
financial services sectors.
Emaar inaugurated Burj Khalifa, the world’s tallest building, and has opened The
Dubai Mall, the world’s largest shopping and entertainment destination.
In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region’s
largest private sector-led project in Saudi Arabia, featuring a Sea Port,
Central Business District, Industrial Zone, Educational Zone, Residential
Communities and Resort District.
Emaar has joined hands with Giorgio Armani to strengthen its presence in
hospitality. For more information, visit www.emaar.com.
About the LEGO Group:
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the world’s
leading manufacturers of play materials for children, employing approximately
9,000 people globally. The LEGO Group is committed to the development of
children’s creative and imaginative abilities. LEGO products can be purchased in
more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2011 The LEGO Group.
© Press Release 2011
Source:
Zawya.com
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