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LEGO® STAR WARS™ Celebrates 30th Anniversary of The Empire Strikes Back at
Star Wars Celebration V
Interactive LEGO mural building event supports ‘The Empire Gives Back’ and St.
Jude Children’s Research Hospital
ORLANDO (August 13th, 2010) – To commemorate the 30th anniversary of Star Wars:
Episode V The Empire Strikes Back, LEGO Systems, Inc. and Lucasfilm Ltd. are
summoning the force of LEGO® and STAR WARS fans and families to participate in a
three-day collaborative build of an eight-foot tall, 15-foot wide LEGO mystery
mural to benefit St. Jude Children’s Research Hospital. The mural will be
constructed by attendees of Star Wars Celebration V and a LEGO Master Builder
at Orlando’s Orange County Convention Center from August 13-15.
Fans who help the LEGO Master Builder to construct the mural will receive one of
10,000 limited edition white Boba Fett LEGO minifigures. Additionally, for every
LEGO plate a fan builds and adds to the mural, LEGO Systems and Lucasfilm’s “The
Empire Gives Back” program will donate 330 LEGO System and LEGO DUPLO® bricks to
St. Jude Children’s Research Hospital to encourage imagination and creative play
and support the patients of St. Jude. In total, more than 1.5 million LEGO
bricks will be donated..
“The STAR WARS franchise has creatively inspired so many people since its debut,
and has motivated LEGO enthusiasts to build models, create their own stories
and, in some cases, produce their own films,” said Michael McNally, brand
relations director, LEGO Systems, Inc. “We’re particularly proud to partner with
Lucasfilm’s ‘The Empire Gives Back’ charitable giving program to both
commemorate an important milestone for The Empire Strikes Back, but also to help
carry forward its creative spirit with yet another generation of children
through St. Jude.”
STAR WARS enthusiasts will also be able to see new LEGO products on display,
have their picture taken with life-sized LEGO STAR WARS models and check out fan
created LEGO models. A second LEGO Master Builder will be doing a live build of
a 6-foot tall Boba Fett model.
The LEGO Store will have products available for purchase and will feature an
exclusive Celebration V STAR WARS CubeDude set, designed by fan and Pixar
animator, Angus MacLane, who will be on-site to sign boxes. To purchase the
set, a raffle ticket must be drawn. Tickets will be pulled at the LEGO booth
each day at 11 a.m.
For more information and news about LEGO STAR WARS and STAR WARS Celebration V,
visit www.starwars.lego.com and www.starwarscelebration.com.
LEGO Systems Inc. (LSI) is the Americas (North America and Latin America)
division of The LEGO Group, a privately-held firm based in Billund, Denmark. The
company is committed to the development of children’s creative and imaginative
abilities through high-quality, creatively educational play materials, and its
employees are guided by the motto adopted in the 1930s by founder Ole Kirk
Christiansen: “Only the best is good enough.” For more information, visit
www.LEGO.com
Lucasfilm, the Lucasfilm logo, Star Wars™ and related properties are trademarks
and/or copyrights, in the United States and other countries, of Lucasfilm Ltd.
and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other
trademarks and trade names are properties of their respective owners.
-end of report-
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