| |
LEGO® Digital Box brings Augmented Reality to LEGO® Stores Worldwide
GO Digital Box is device that uses augmented reality to show customers in LEGO
stores what a built up LEGO set looks like. To get it to work you simply hold
the LEGO set box up to the screen where a camera captures the box, detects which
LEGO set is to be found within and then displays the set built up on top of the
box. The box can be rotated and the augmented reality image follows.
Purchase decisions at the point of sale are mostly driven by the excitement of
customers about a product. This certainly applies to the toy market. Ideally,
customers want to hold the product in their hands and look at it closely from
all angles. But for products like LEGO® sets, it can take hours of construction
before you know what the toy really looks like. The LEGO DIGITAL BOX from the
LEGO Group comes to the rescue. Children, big and small, can now hold LEGO®
boxes up to the DIGITAL BOX and watch a 3D animation of the product – from all
angles, in every detail – in their hands. This is made possible by metaio
software, which fuses virtual 3D animations into a live video of the actual
product packaging. The technology not only creates a fascinating technical
experience, but also gives retailers a unique selling pitch while helping to
inform interested buyers. After all, customers get to see exactly how much fun
there is inside!
The Augmented Reality LEGO Digital Box devices are being rolled out to ALL LEGO
stores worldwide currently after they had a successful test in Denmark recently.
Check out the video below to see the device in action…
Video: MetaioAR
gadgetvenue.com
The company and product behind it. Metaio
-end of report-
|
|
Message has 2 Replies:
3 Messages in This Thread:
  
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
