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LEGO® Factory to become LEGO Design byME:
The LEGO Group launch LEGO® DESIGNbyME greatly enhancing the LEGO Factory
customization service. LEGO Factory will become LEGO Design byME when the all
new LEGO Design byME site goes live today. The enhanced LEGO Digital Designer
(LDD) 3.0 freeware is also released for MAC and PC. LEGO Design byME introduces
superior building, a new custom designed quality box plus aprinted building
guide for a premium building experience.
The LEGO Factory customization platform will be upgraded through the following
key changes:
-Customizable box design in poster quality: a high quality sleeve
that fits around the core box, and enables users to design the front and back,
including name and rendered photo of the model, and the “Design by FIRST NAME”
opportunity. (Below photos are illustrative of what can be designed. Fonts and
backgrounds may vary) High quality, printed building guide inserted in the box
for a fully professional building experience; as opposed to building from LDD
online or downloading/ printing PDF as is currently required.
-50% more bricks;
from 950 to 1481 different LEGO elements. (introduced in April 09)
-New,
enhanced LDD 3.0 software (see box below).
-New name, logo and playful and
friendly tone of voice.
A $10 service fee will be added to orders to offset costs of the box and
building instructions. The LEGO Design byME customization service can be
experienced as of October 12 at Designbyme.
Background:
LEGO Design byME builds on the LEGO Factory customization platform officially
introduced in 2005. Starting out as an experiment based on limited experience
within the field, LEGO Factory has gradually changed and expanded based on
valuable input from LEGO ambassadors, fans and other users. Today, the LEGO
Group has a production setup for handling personalized orders in Poland, where
each brick is handpicked. This uniquely packaged order will then be received by
the customer within 21 days, which is in full compliance with global standards
for customized offers.
LDD 3.0 – New features:
Online Panel
Integrated buying experience
Tutorials and hints
Improved User Interface
Docked palettes
Panel structure
In-context camera control
Scalable icons
Building Guide Mode
Completely redesigned user interface
Simple and more intuitive control
Sub-assembly overview
Template Tool
Makes it fast and easy to group and organize your creations
Buyability Tool
Helps you choose the right bricks when you are optimizing the model for
purchase
Updated Hinge Tool
Enhanced brick rotation control
Hide Tool
Lets you hide bricks in order to improve your focus on building
Improved Performance
Supports bigger models
Check it out at Designbyme.
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