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The LEGO Group to Launch New e-Commerce Site Powered by ATG
Toy Manufacturer Will Revamp Global e-Commerce Operations and Introduce a More
Powerful and Personalized Web Store Using the ATG Commerce Platform
CAMBRIDGE, Mass.--(BUSINESS WIRE 09/28/2009)--ATG (Art Technology Group Inc.,
NASDAQ: ARTG), the premier provider of e-commerce solutions, today announced it
will work with the LEGO Group to re-launch shop.LEGO.com.
Using the ATG Commerce platform, the LEGO Group will create a completely new
global Web shop that will enable the company to enhance its marketing and
merchandising efforts and deliver a more personalized and relevant consumer
experience to all shoppers.
In recent years, the LEGO Group has built a strong direct to consumer presence
by giving consumers the ability to shop online, as well as play and build with
virtual LEGO® bricks. As part of plans to support and drive additional sales
growth, the LEGO Group decided to invest in an overhaul of its current Web shop.
The LEGO Group sought a partner offering an e-commerce platform that would
enable the LEGO Direct to Consumer team to craft a more compelling experience
for consumers. After extensive research, the LEGO Group selected ATG to power
its new Web shop in 21 countries worldwide.
“More and more are turning to the Web to shop, play and learn, so it is
incredibly important that we ensure shop.LEGO.com provides an engaging personal
experience that motivates them to a deeper relationship with LEGO products,
experiences, and services,” said Skip Kodak, vice president, Direct to Consumer,
The LEGO Group.
With dynamic personalization and targeting capabilities at its core, ATG
Commerce will enable the LEGO Group to drive cross-channel sales and marketing
from a single platform, supporting multiple currencies and numerous geographies.
Members of the LEGO Direct to Consumer marketing and merchandising teams will
now have direct control over user-friendly management tools, so they can create
rules about the types of sales offers and product recommendations presented to
various shoppers.
“The LEGO Group was looking to migrate to a single, mature, highly scalable
platform to drive its entire e-commerce operations, and that is exactly what top
brands highly value in ATG Commerce,” said Nina McIntyre, ATG’s senior vice
president of marketing and chief marketing officer.
“We are looking forward to the re-launch and to helping the LEGO Group stimulate
additional growth in its online business.”
ATG Commerce is a comprehensive, flexible, highly scalable e-commerce platform
that drives every phase of a personalized online shopping experience. By making
shopping and buying experiences more personal and fulfilling for visitors,
commerce sites deployed on the ATG platform yield higher conversion rates and
order sizes.
About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the world’s
leading manufacturers of play materials for children, employing approximately
7,000 people globally.
The LEGO Group is committed to the development of children’s creative and
imaginative abilities. LEGO products can be purchased in more than 130
countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. © 2009 The LEGO Group.
About ATG
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc.,
NASDAQ: ARTG) has spent the last decade focused on helping the world’s premier
brands maximize the success of their online businesses. ATG Commerce is the
commerce platform and business user application solution top-rated by industry
analysts for powering highly personalized, efficient and effective e-commerce
sites. ATG’s platform-neutral optimization services can be easily added to any
Web site to increase conversions and reduce abandonment. These services include
ATG Recommendations and ATG’s eStara Click to Call and Click to Chat services.
The company is headquartered in Cambridge, Massachusetts, with additional
locations throughout North America and Europe. For more information, please
visit http://www.atg.com.
© 2009 Art Technology Group, Inc. ATG and Art Technology Group are registered
trademarks. All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe
harbor provisions under The Private Securities Litigation Reform Act of 1995.
These statements involve known and unknown risks and uncertainties that may
cause ATG’s actual results, levels of activity, performance or achievements to
be materially different from any future results, levels of activity, performance
or achievements expressed or implied by such forward-looking statements.
Important risk factors affecting ATG’s business generally may be found in its
periodic reports and registration statements filed with the Securities and
Exchange Commission at www.sec.gov.
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090928005260&newsLang=en
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