Subject:
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Annual Report 2007
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Newsgroups:
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lugnet.general
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Date:
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Thu, 28 Feb 2008 06:06:36 GMT
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Viewed:
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5313 times
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Brickset published a link to the 2007 LEGO annual report.
http://cache.lego.com/upload/contentTemplating/LEGOAboutUs-PressReleases/otherfiles/2057/upload3EFC28F4-4041-43E9-9476-AA4D1F1E8B98.pdf
I was surprised that the company issues an annual report. I thought only
publicly traded companies did that. I was also surprised that it was translated
to English; although, I think I can tell that it is a translation, and it wasn't
originally written in English.
Anyway, a few of the highlights: (1) the best-selling set for 2007 was the fire
station. (2) sales for 2007 exceeded those of 2006 even more than expected.
(3) North America represents approximately 30% of LEGO sales. (4) LEGO occupies
a niche market in the toy industry with 3% of the market share.
Those are the bits I found interesting.
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