Subject:
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Re: Brickshelf and the AFOL community
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Newsgroups:
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lugnet.general
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Date:
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Mon, 16 Jul 2007 02:33:15 GMT
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Viewed:
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5186 times
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In lugnet.general, Eric Smith wrote:
>
> For those of you saying that the site had ads (and I do remember the uproar when
> they appeared), ads only work if people click on them. Given the fact that the
> bulk of the content was pictures, it would be hard to get well-targeted ads on
> the pages. Poorly targeted ads = poor clickthrough rates = less money.
Thanks for the information, Eric. It's hard for most people (including myself)
to get a grasp on just what resources are needed to run such a site.
With respect to targeted ads, Kevin was using Google Adsense, and I believe
(from seeing different ads for different folders) he was feeding the folder
keywords and maybe the description text to Google to get better targeted ads.
Advertising services like Adsense can generate pretty well targeted ads, and
although the revenue is less than getting advertisers directly, it is much less
work. BRE, with only 50-60MB/day bandwidth, and pretty unobtrusive ads, is
easily able to cover the $10/mth hosting fee without even doing any of the
things Google recommend to get better results. I'm sure a site with traffic like
Brickshelf could generate significant income from such a service with a little
work.
And as you say, there is always the option of subscriptions to generate more
income.
ROSCO
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Message has 2 Replies:
 | | Re: Brickshelf and the AFOL community
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| (...) Hmm. If Brickshelf was attracting plenty of money through advertising, why would its owner close it down? Unless we think Kevin is joining a monastery and devoting himself to a life of poverty, that's not rational behaviour. If Bricklink was (...) (17 years ago, 16-Jul-07, to lugnet.general)
| | | Re: Brickshelf and the AFOL community
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| (...) Feeding keywords, in the AdSense context is incredibly ineffective. This isn't a jab at Kevin, simply a bit of reality about how AdSense works. One of the reasons AdSense favors well trafficked blogs, forums, and news sites is that they post a (...) (17 years ago, 16-Jul-07, to lugnet.general)
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Message is in Reply To:
| | Brickshelf and the AFOL community
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| For those of you who don't know me, I've been in the AFOL community for a long time. I'm also one of the largest hosters of LEGO clubs and other LEGO-related sites. Most of these sites are donated to help the clubs have an internet presence, Some of (...) (17 years ago, 16-Jul-07, to lugnet.general) !!
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