Subject:
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Re: The history of LEGO in Norway
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Newsgroups:
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lugnet.general
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Date:
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Tue, 22 Nov 2005 00:45:48 GMT
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Viewed:
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1946 times
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In lugnet.general, Øyvind Steinnes wrote:
> Probably will Gary Istok have this information (but anyone else that have
> any information is free to answer):
>
> From the Norwegian technical museum homepages
> (http://www.tekniskmuseum.no/no/utstillingene/plast/leker.htm in Norwegian
> only) I can read that we in Norway was prevented by law to import plastic
> toys in to the "end of the fifties" (I don't know exactly when). And I can
> also read that Svein Strømberg A/S had license to produce LEGO in the
> fiftties, and further it says that Norway was the first country outside
> Denmark where LEGO was sold.
>
> My question is, when did Svein Strømberg A/S start producing LEGO in Norway,
> and did he export?
> For how long did they produce LEGO in Norway?
> Does anyone know when the law about importing plastic toys was changed in
> Norway?
> And last question is, was the LEGO sets produced in Norway any diffrent from
> those produced in Denmark
>
>
> -----
> Øyvind Steinnes
> Tromsø, Norway
Oyvind:
I have been doing some research on this topic for my lego history site.
See:
http://www.brickfetish.com/timeline/1952.html
Lego licensed it's toy molds and sold the technical knowledge to Svein
Stromberg A/S in 1953. Several different toys were licensed, including
the Ferguson Tractor and the Automatic Binding Brick. Using the licensed
molds Svein Stromberg set up both a manufacturing and sales division.
Lego made money through royalties on the molds and the sale of technical
assistance.
I dont know the date that production reverted back to Billund, although I
suspect it was around 1956-57 (the same year that Lego began true exports
to Germany). The sales division continued to operate through Swein Stromberg
until 1962, when Lego set up its own sales division.
I have tried to do research on these import laws in Europe after WWII but
have had little success so far. I suspect that there were alot of these laws
as individual countries tried to re-establish their economies.
As far as I am aware there were no differencves between Danish and Norwegian
toys of the period. I suspent that Gary would have the authoritive word on this,
however.
--Jim
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Message has 1 Reply:
 | | Re: The history of LEGO in Norway
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| (...) Thanks Jim! Yes Norway was the first country (besides Denmark) that sold Lego. As has already been mentioned the first Lego sales to Norway were sets that were produced IN Norway. This production probably continued on into the late 1950's. By (...) (19 years ago, 23-Nov-05, to lugnet.general)
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Message is in Reply To:
| | The history of LEGO in Norway
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| Probably will Gary Istok have this information (but anyone else that have any information is free to answer): From the Norwegian technical museum homepages ((URL) in Norwegian only) I can read that we in Norway was prevented by law to import plastic (...) (19 years ago, 21-Nov-05, to lugnet.general)
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