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Subject: 
Re: Retailers stock fan-created designs? (was: Re: All plastic track)
Newsgroups: 
lugnet.general
Date: 
Wed, 17 Aug 2005 14:49:53 GMT
Viewed: 
4162 times
  
In lugnet.trains, Thomas Main wrote:
> In lugnet.trains, Jake McKee wrote:
> > In lugnet.trains, Ted Michon wrote:
> > > In lugnet.trains, Bryan Wong wrote: <snip>
> > > Right. I hope (and expect) LEGO Factory to be extremely successful. It's
> > > looks like a win-win for TLC and many LEGO builders (not so good for
> > > retailers and resellers). Clearly LEGO Factory will be as useful to train
> > > builders as to any other themes, and with a train element palette even more
> > > so.
> > 
> > Actually, this may be the best thing in years for retailers. We're looking at
> > ways that they'd be able to easily get sets from consumer creators like you,
> > if they like your design.
> 
> Really?  Lots of questions for you about this:
> 
> Are you saying that big buyers like Target and Wal*mart might be able to stock
> fan-created designs?
> 
> Would TLG present them with a selection of fan-created sets from which to
> choose, or would they have to wade through hundreds of choices?
> 
> Could different stores choose different sets?  Or would every Target, for
> example, stock the same sets?
> 
> Would the retail versions have printed instructions inside?
> 
> How many fan-created versus Lego designed sets could they stock?
> 
> Would this be open to small toy shops as well as big retailers?
> 
> Would the boxes for these have the same appearance as regular Lego boxes?
> (This is a point I was confused about during the keynote too -- to me, it
> sounded like a plain, generic box with an "insert" for different designs that
> would be put into a sleeve for whichever set was inside -- is this correct?)
> 
> In any case, even if it is limited to just online ordering, I think the LDD
> fan-designed set idea is fantastic and I hope it is as revolutionary ass it
> sounds and I hope it is successful.

All good questions - all of which I can't really dive into at this time. More
info coming as soon as I'm able to discuss. I am listening, even if I can't
respond at the moment.

Jake
---
Jake Mckee
Community Liaison
LEGO Community Team



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