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Subject: 
Re: Retailers stock fan-created designs? (was: Re: All plastic track)
Newsgroups: 
lugnet.general
Date: 
Wed, 17 Aug 2005 14:49:53 GMT
Viewed: 
1432 times
  
In lugnet.trains, Thomas Main wrote:
In lugnet.trains, Jake McKee wrote:
In lugnet.trains, Ted Michon wrote:
In lugnet.trains, Bryan Wong wrote: <snip>
Right. I hope (and expect) LEGO Factory to be extremely successful. It's
looks like a win-win for TLC and many LEGO builders (not so good for
retailers and resellers). Clearly LEGO Factory will be as useful to train
builders as to any other themes, and with a train element palette even more
so.

Actually, this may be the best thing in years for retailers. We're looking at
ways that they'd be able to easily get sets from consumer creators like you,
if they like your design.

Really?  Lots of questions for you about this:

Are you saying that big buyers like Target and Wal*mart might be able to stock
fan-created designs?

Would TLG present them with a selection of fan-created sets from which to
choose, or would they have to wade through hundreds of choices?

Could different stores choose different sets?  Or would every Target, for
example, stock the same sets?

Would the retail versions have printed instructions inside?

How many fan-created versus Lego designed sets could they stock?

Would this be open to small toy shops as well as big retailers?

Would the boxes for these have the same appearance as regular Lego boxes?
(This is a point I was confused about during the keynote too -- to me, it
sounded like a plain, generic box with an "insert" for different designs that
would be put into a sleeve for whichever set was inside -- is this correct?)

In any case, even if it is limited to just online ordering, I think the LDD
fan-designed set idea is fantastic and I hope it is as revolutionary ass it
sounds and I hope it is successful.

All good questions - all of which I can't really dive into at this time. More
info coming as soon as I'm able to discuss. I am listening, even if I can't
respond at the moment.

Jake
---
Jake Mckee
Community Liaison
LEGO Community Team



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