Subject:
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Re: "The LEGO Group" or "The LEGO Company"?
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Newsgroups:
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lugnet.general
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Date:
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Tue, 8 Mar 2005 18:02:33 GMT
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Viewed:
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1036 times
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In lugnet.general, Brian Kendig wrote:
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In lugnet.general, Timothy Gould wrote:
Funny thing is, I found the company profile brochure (a PDF at
“http://www.lego.com/eng/info/default.asp?page=facts”) and it offers no
guidance on what the company itself should be called. It uses the term “the
LEGO Company” often, but then the bottom of each page says the document
itself is “(c) 2004 The LEGO Group.”
So I’m still interested in an official word on the subject from the company
itself. What *is* the difference between the LEGO Company and the LEGO
Group?
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This recent LEGO press release might help clarify. From what I understand,
“LEGO” is actually a group of different entities tied together by one or more
holding companies, which are in turn owned by the founding family. To
consolidate things, looks like they’ve chosen “The LEGO Group” as the name they
want to be known by.
Kelly
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Message has 1 Reply:
 | | Re: "The LEGO Group" or "The LEGO Company"?
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| To add to the confusion... I emailed Lego through the form on their web site, and asked: "What is the difference, exactly, between The LEGO Group and The LEGO Company? Would you please give me a specific definition of what each term refers to?" The (...) (20 years ago, 16-Mar-05, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: "The LEGO Group" or "The LEGO Company"?
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| (...) Funny thing is, I found the company profile brochure (a PDF at "(URL) and it offers no guidance on what the company itself should be called. It uses the term "the LEGO Company" often, but then the bottom of each page says the document itself (...) (20 years ago, 8-Mar-05, to lugnet.general, FTX)
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