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Subject: 
Re: Color Change - Final Update
Newsgroups: 
lugnet.general, lugnet.lego
Date: 
Wed, 5 May 2004 22:57:03 GMT
Viewed: 
9603 times
  
In lugnet.general, Jake McKee wrote:
In lugnet.general, Thomas Main wrote:
In lugnet.general, Jake McKee wrote:

* The three new colors (light gray, dark gray, brown) will now be classified as
"universal", and these colors will NEVER be touched again. There will, of
course, be colors that change over time with trends, but not these universal
ones.

The first item on your list of "good news" confuses me.  Are you saying that
these three colors are now instant classic colors and only they will remain
unchanged?  What about white, black, red, yellow, blue and green?  Those are
also core colors.

Easy now. Saying the three new colors are locked doesn't equate to others not
being locked. It's a very good question about what colors are considered
"universal" though, and I'll get back to you ASAP on that.


I have participated in a focus group before.  I am not convinced of their
legitimacy for determining anything worthwhile.  I'm sure that some are better
designed than others and it is encouraging that you want to broaden the audience
in them.  Has TLC considered using a LUGNET newsgroup as a focus group?  That
would give them a broad range of opinion in at least the AFOL segment.

I didn't really mean to imply that we would "focus group" (as in two way mirrors
and bean bags), necessarily. Just that we would find the right way to include
AFOL input, and then include it.

As far as using LUGNET (and other community sites) as "focus groups".... well,
we're already doing that. Believe it or not, many people in the company read
these forums (including this thread, I'm positive). I've thrown out ideas here
to get feedback. I'm actually working with colleagues on a few cool, top-secret
ideas coming up soon along these lines.

Jake
---
Jake McKee
Community Liaison
LEGO Community Development

Jake:

I recall a somewhat controversial (as always!) survey that you announced in the
past few months.  The main focus of it was Legends.  We were asked to rate
possible future Legends releases.  There were also questions about potential
future themes.  I also recall one lego.com survey asking AFOLs about our
spending habits.

Having gone through a number of surveys, I sure would be interested in seeing
some of the results.  Obviously, releasing some of the results might give your
competitors or potential competitors some advantage, but some tidbits would be
nice to receive.  Anything in the works to release anything to us?  I assume
participation rates by AFOL's are high in these surveys, despite our griping
about their design?

Thanks,
Markus



Message has 1 Reply:
  Re: Color Change - Final Update
 
<snippage> (...) I agree. I careless for this color change issue more as I see what the colors look like. The only thing that I really find irritating about the colors is the decision to go with pasty skin tones instead of classic ones. That, and a (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)

Message is in Reply To:
  Re: Color Change - Final Update
 
(...) Easy now. Saying the three new colors are locked doesn't equate to others not being locked. It's a very good question about what colors are considered "universal" though, and I'll get back to you ASAP on that. (...) I didn't really mean to (...) (21 years ago, 5-May-04, to lugnet.general, lugnet.lego)

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