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> I know this change is not welcomed, and was implemented poorly (see apology
> above). But since we can't turn back time, and since the change is here to stay,
> let's focus on the best way to ease into the transition.
>
> *Is that by "locking" certain key parts in old colors for the forseeable future?
> *Is that by focusing on getting wider access to the new colors?
> *Is it by some other concept?
>
> I'm honestly looking for your feedback on this issue. I'm asking what YOU think
> is the best way to ease into the switch over.
>
> Jake
Jake,
I for one really appreciate the considerable effort by yourself and LEGO in
listening and responding to the feedback from a small group of consumers. I hope
the negative responses here don't adversely affect future LEGO community
interaction.
Here is my short list of suggestions for moving forward, in order matching your
question above:
1. Let the AFOL community know what colors are "locked" forevermore and will not
change (barring unforseen circumstances with vendors, etc). This will provide a
sense of stability that appears to have eroded recently.
2. LEGO providing cost-effective bulk product in the new colors in some manner
(tubs or whatever) with at least a minimum of bricks, plates, slopes, and some
specialty pieces (see http://news.lugnet.com/general/?n=47229);
3. Other things: a definitive answer on why the change was made. I'm sure it's a
combination of factors: focus group discoveries, material cost, quality, vendor
or supply issues, matching competition, focusing on the future, and so on. As
detailed an explanation as possible would go a long way toward at least getting
understanding if not acceptance in the AFOL community.
4. Make a silk purse out of a perceived sow's ear by touting the change rather
than appearing to slide something in below consumer radar. "LEGO Blahblah: Now
With New Brighter Colors!" If this is a good change from the consumer point of
view, it has value in being advertised.
I'm sure there won't be a lot of agreement here with my fourth suggestion, but
from a larger viewpoint it defuses any quality control issues that could pop up
because of the change.
- Kelly
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Color Change - Final Update
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| In lugnet.general, Jan-Albert van Ree wrote: <Frustration Warning!> (...) First off, when did I (or anyone from LEGO) ever previously say we were locking colors and no changes would ever be made? I don't recall ever having done that. And I'm not (...) (22 years ago, 5-May-04, to lugnet.general, lugnet.lego) !
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