Subject:
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Re: AFOLs - The comic!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 26 Feb 2004 08:42:37 GMT
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Viewed:
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383 times
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Hey Jake,
The comic is awesome. I sense that Greg Hyland (who's work is superb!)
was/is inspired by Scott McClouds' "Understanding Comics" in the general
composition of the pages. Do I get a virtual chrome brick no-prize?
Very cool, can't wait for more!
Dave
"Jake McKee" <jacob.mckee@america.lego.com> wrote in message
news:HtnwFt.qC@lugnet.com...
> Wow. It's been a week and a half since BrickFest PDX, and I'm [just] now
> starting to get caught up. I went straight from PDX to Enfield and had • some
> terrific Community Development meetings with the team. Lots of good things
> happening!
>
> As mentioned in my <http://news.lugnet.com/events/brickfest/?n=2242 • keynote> at
> BF PDX, <http://www.lethargiclad.com/ Greg Hyland> and I have been working • for
> some time on a really cool comic book about you, the AFOL. This was • originally
> meant to be only for internal usage - I've been doing a lot of traveling • and
> talking within the LEGO Company lately getting colleagues informed and • pumped up
> about the AFOLs. Some good stuff happening, and you'll be hearing more • soon.
>
> But the comic was such a huge success that I was able to secure a small • amount
> of funding to put it into print!
>
> As I mentioned in my keynote, I'm very interested in "Activating the • Sleepers" -
> those folks who just haven't realized yet that they are AFOLs and there is • an
> entire community out there waiting for them. From the keynote:
>
> {For 2004, I've dubbed it the year of activating the sleepers. We all hear
> stories all the time about LEGO builders who are fans but don't realize • it.
> People who buy sets, build creations, and even have national cable • networks
> rebuild their LEGO themed rooms. But these folks often haven't even had • the
> synapses fire that make them wonder if there are others out there like • them. I
> call them the sleepers.}
>
> {So how do we draw them into the community? How do we pull over these • energetic
> new faces?}
>
> One idea is to use this comic as a "recruiting" tool. Imagine you're out a • train
> show and people are asking about your hobby. Or you may have friends or
> co-workers that are AFOLs who haven't realized it yet. Or a local hobby • shop has
> regular customers who you are pretty certain are AFOLs at heart. Perhaps • you can
> get this comic in front of them to show them how much fun the community • is.
>
> I've posted the draft comic on my personal site (easier that way) for you • to
> review.
>
> <http://www.bricksonthebrain.com/comic/AFOLcomic-small.pdf
> http://www.bricksonthebrain.com/comic/AFOLcomic-small.pdf>
>
> [Disclaimer]: This is a first draft of an in-progress work. It will be • fully
> colored, and cleaned up before going to print.
>
> Many many thanks to Greg. He's an incredible artist and a hilarious • writer. Take
> a minute to tell him how cool he is!
>
> I've posted this draft to get your feedback. We'd love to hear your • thoughts on
> the comics, or ideas for strips we may have missed. What other types of
> information can we put in along with the comics to help pull in the • "Sleepers"?
>
> And the idea - is it a good one? Do you see yourself using this?
>
> I'm looking forward to hearing your comments!
>
> Jake
>
> ---¬
> Jake McKee¬
> Community Liaison (and aspiring comic writer)¬
> LEGO Community Development Team
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Message has 1 Reply:
 | | Re: AFOLs - The comic!
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| (...) Being compared to Scott McCloud is nice, but sorry, no Brick No-Prize (Hm. Double negative. Does that mean you DO get a single "Brick Prize"?). The composition is really just to make it like a newspaper comic strip-- four equal sized panels. (...) (21 years ago, 27-Feb-04, to lugnet.general)
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