Subject:
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Re: New colors and other info
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Newsgroups:
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lugnet.general
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Date:
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Wed, 19 Nov 2003 12:19:58 GMT
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In lugnet.lego, Jake McKee wrote:
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Color Modifications
As has been pointed out, there have been some modifications to the color
palette. This was done with a great deal of consideration, and for a couple
of very good reasons.
1. LEGO is known for having a bright, sharp color palette. As you can tell
from the photo that Joe Meno posted
(http://news.lugnet.com/general/?n=43553) some of the old colors (like
light and dark gray) are fairly “muddy” and dull. In addition to consumer
feedback pointing this out – and not positively
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Well, you’re getting a lot of ‘consumer feedback’ now about the change, and that
ain’t positive either.
My questions are - Who are these people that were giving feedback? Do they have
no history with building with Lego at all? Why are they being asked now, after
all this time of producing the original colours? Surely if it was such a problem
it would have been identified years ago. Why is some yokel off the street’s
opinion of a colour so much more valuable than the denizens of Lugnet? If you
want consumer feedback, putting a post on Lugnet has got to be about the
cheapest, easiest way of getting it - why was this not taken advantage of?
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– we didn’t like the
“muddiness” either, and looked for a solution to make all the LEGO colors
“fit”. Check that picture from Joe again; you can clearly see how much nicer
the new colors look. These new colors are brighter and sharper and more
consistent with the primary palette for which the LEGO Brand is known.
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Hogwash. The colours Lego has been producing for as much as 20 years are the
colours for which the Lego brand is known.
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2. The LEGO color palette has grown a bit organically (a nice way of saying
haphazardly) over time. As needs for new colors came up, new colors were
created somewhat independently of the rest of the colors. Since we have added
many new colors in the last few years, it was clear that we needed a
specific, focused, and defined color palette.
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No, what you needed to do was consolidate new colours with a decent parts
selection before adding new ones. Slow down. You don’t need new colours every
year to keep the kids interested. There have been several sets that I have
avoided buying even on considerable discount (Bounty Hunter Pursuit springs
immediately to mind) simply because they were in colours I had in such limited
supply that I couldn’t imagine getting enough of them to make anything that
pleases me.
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In design terms, the colors
needed to “fit together” better.
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You know, in the year or so I’ve been on Lugnet I haven’t once seen anyone
complain that their grey bricks didn’t go very well with any other colour. On
the contrary, it is often praised for it’s virtue of going well as a base colour
with any other colour. Dark grey perhaps less so, but that’s more a tonal
issue than anything to do with it’s hue.
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I don’t yet have the full details such as what colors have been modified – it
appears to be a relatively small number – but will be posting that info as
soon as I get it. Hopefully that will be tomorrow.
From what I understand, all new products, starting with the 2004 sets will be
coming off the line utilizing the new colors. It should be noted that we are
looking into the feasibility of producing bulk packs of the “old” color
elements to be made available through LEGO Shop At Home – no guarantees, mind
you, but we’re looking into it.
Hope this helps!
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Not really, but what choice do we have?
Don’t get me wrong here. I’m under no illusions that my opinions hold any weight
over in Billund, nor do I particularly care what colours Lego produces. All it
means is that I’ll have a smaller choice of sets to buy, which should make Her
Indoors happy. I just find the way lego, a company claiming to want to develop a
community with AFOLs to the point of hiring full time staff members to do it,
has gone about this change to be a little odd.
At the very least it would have been nice if the Lugnet community had been part
of the ‘consumer feedback’ process, instead of this c.m.a. announcement after
the decision had been made and the sets were already on the shelves.
Finally, my hope is that the new grey isn’t so significantly different that it
won’t clash to badly with the original. It’s a little hard to tell from the
photos posted so far. The new dark grey looks like an entirely new colour to me,
and I will treat it as such. I may or may not bother gathering an adequate
quantity of it. I’d rather consolidate the colours I do have with basic and
special pieces in that colour than try and collect large quantities of a new
colour.
Cheers,
Allister
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