Subject:
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Re: New colors and other info
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Newsgroups:
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lugnet.general
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Date:
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Wed, 19 Nov 2003 02:48:27 GMT
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Viewed:
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882 times
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In lugnet.lego, Jake McKee wrote:
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Wow, it’s been a busy couple of days on LUGNET! My inbox, phone, and Instant
Messenger have been going nuts with questions!
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Thank you for the quick and informative post.
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Color Modifications
As has been pointed out, there have been some modifications to the color
palette. This was done with a great deal of consideration, and for a couple
of very good reasons.
1. LEGO is known for having a bright, sharp color palette. As you can tell
from the photo that Joe Meno posted
(http://news.lugnet.com/general/?n=43553) some of the old colors (like
light and dark gray) are fairly “muddy” and dull. In addition to consumer
feedback pointing this out – and not positively – we didn’t like the
“muddiness” either, and looked for a solution to make all the LEGO colors
“fit”. Check that picture from Joe again; you can clearly see how much nicer
the new colors look. These new colors are brighter and sharper and more
consistent with the primary palette for which the LEGO Brand is known.
2. The LEGO color palette has grown a bit organically (a nice way of saying
haphazardly) over time. As needs for new colors came up, new colors were
created somewhat independently of the rest of the colors. Since we have added
many new colors in the last few years, it was clear that we needed a
specific, focused, and defined color palette. In design terms, the colors
needed to “fit together” better.
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I just don’t understand the issue. At all. Why change colors now after 20
years? It couldn’t have been that big of an issue if you are only noticing it
now.
And no, I can’t tell that the old colors are “muddy and dull.” Sorry for the
negative reply...
~Kevin Blocksidge
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