Subject:
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Build! Shoot! Score! Clikit! Learn! `Play On. . .'
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Newsgroups:
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lugnet.general
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Date:
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Thu, 20 Feb 2003 01:25:13 GMT
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Viewed:
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2451 times
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-(BUSINESS WIRE)--Feb. 13, 2003-
Build! Shoot! Score! Clikit! Learn! `Play On. . .';
LEGO® Americas Unveils Something for Everyone in Dynamic New Product Line
This Week At Toy Fair in New York City.
The power to create has never been stronger as LEGO® Company introduces more
than 160 new products during this week's Toy Fair. From "master" builders to
"sporty" players, "crafty" girls to "trendy" boys, the LEGO brand has
something for everyone in 2003.
"We're thrilled to introduce a dynamic and innovative new line of LEGO toys
in 2003," says Andrew Black, president, LEGO Americas. "This year will be
one of celebrating core LEGO values and captivating imaginations through
classic construction, but also a year of recruiting new fans to `play on'
with the LEGO brand."
Celebrating the core values of the LEGO brand - open-ended play, creativity,
imagination and fun - new LEGO Make & Create is designed to inspire,
surprise and entertain builders of all ages. Unique Designer Sets give
children all the elements they need to build and rebuild robots, animals,
aircraft, vehicles, creatures or whatever they can imagine. The new Inventor
Sets allow children to incorporate basic wind-up motors, electronic gears
and motion to animate their creations and create wacky contraptions.
LEGO values "click" into the arts and crafts category with the introduction
of CLIKITS™ - an innovative fashion design system that lets girls get
"crafty" customizing jewelry, room decor, hair accessories, tote bags,
picture frames and more. In just a "Clikit," girls can snap together unique
designs and personalize items to match their style. LEGO Americas recently
announced a partnership with Limited Too!, the nation's top retail
destination and information source for today's most fashion forward girls.
The agreement makes CLIKITS the official fashion design system of Limited
Too! and includes representation in their monthly "catazine."
Kids can get their "game" on with new products from the LEGO Sports
category. Together with the National Basketball Association, LEGO Company
introduces LEGO Basketball, allowing kids to build their own court, then
recreate all the action with innovative spring-loaded LEGO mini-figure
players who pick up the ball and shoot to score! Accessory sets let kids
practice their LEGO Basketball skills, and 24 collectible NBA mini-figures -
representing some of the hottest NBA players - give kids the power to create
their own NBA All-Star teams.
A partnership with the National Hockey League brings new meaning to the
phrase, "He shoots, he scores!" LEGO Hockey lets kids build teams of
head-slammer hockey players, complete with NHL stickers. Each player
represents a different position on the team and is packaged in a sports
water bottle. Kids can collect and build the team, then slam down on the
helmets to shoot, save, guard or pass in this build-and-play game action.
Practice sets and a Competition Arena, complete with a rink-like play
surface, round out the assortment.
One of the fastest growing groups of sports comes to life in LEGO Gravity
Games - a new line of action-packed play including cool skateboarding and
snowboarding stunt sets.
"We're taking the LEGO values in exciting new directions this year with the
expansion of the LEGO Sports brand, and we're making a strong introduction
for girls with CLIKITS - both initiatives that will help us continue to grow
the LEGO brand experience and gain share in the toy marketplace," Black
continues.
Trendy boys who follow the hottest properties will appreciate the
continuation of the BIONICLE™ legend in 2003 with six collectible enemies -
the Bohrok-Kal - this spring. Kids around the world wait in anticipation of
the direct-to-video release of BIONICLE: The Mask of Light - a Miramax/Buena
Vista Home Entertainment production that features new heroes, to be revealed
in the fall, as well as new enemies - the Rahkshi - minions of Makuta's dark
shadow.
Preschoolers and their parents have embraced LEGO EXPLORE: The Complete
Discovery System, welcoming LEGO products that foster playful learning and
child development in the worlds of explore being me™, explore together™,
explore imagination™ and explore logic™. The 2002 launch of the new
preschool system garnered nearly 30 awards and accolades from North American
toy testing organizations, industry experts and parenting media. New
products for 2003 include constructible funny animals in bright colors with
novel elements, vehicles with personalities, and "active tech" items that
foster playful learning.
Classic LEGO building and role-play journey to new places with LEGO Orient
Expedition - a new line of Johnny Thunder adventures. Children can build and
"visit" exotic places in China, India and Mt. Everest. Select sets include
unique game boards and playing cards, extending the play value to
incorporate the models and characters in a social "find the treasure first"
game.
New products in the LEGO STAR WARS™line represent popular scenes from the
Saga like a stunning AT-AT™, and the ever-popular Jabba the Hut™ appears in
LEGO form in Jabba's Palace. Eight collectible and innovative mini models
allow fans to build replica starships using only a handful of LEGO bricks.
Other new line introductions and new sets in existing LEGO lines include:
LEGO World City, LEGO Discovery, LEGO Harry Potter™, LEGO Racers, LEGO
Spider-Man™, LEGO Trains and LEGO Bob the Builder™.
LEGO Systems, Inc. (LSI) is the Americas (North America and Latin America)
division of the LEGO Company, a privately-held firm based in Billund,
Denmark. The LEGO Company employs nearly 1,300 people in the Americas - more
than three-quarters of whom work at LSI's 203-acre headquarters in Enfield,
Connecticut. The LEGO Company is committed to the development of children's
creative and imaginative abilities, and its employees are guided by the
motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best
is good enough." For more information, visit www.LEGO.com
LEGO and the LEGO logo are trademarks of The LEGO Group.
With 29 teams in the United States and Canada, NBA games and related
programming are broadcast to 210 countries in 42 languages. The NBA is one
of the most popular and profitable sports or entertainment properties in the
licensing world with NBA league and team products in stores across the
globe, on The NBA Store on NBA.com, The NBA Store on Fifth Avenue in New
York City, and NBA City in Orlando. The NBA is a recognized leader in sports
marketing maintaining a strong roster of fully integrated domestic and
global marketing partnerships with the most recognizable brands in the
world. For more information on the NBA, visit www.NBA.com
NHL, the NHL Shield, National Hockey League and the word mark and image of
the Stanley Cup are registered trademarks of the National Hockey League. All
Rights Reserved.
© NHLPA, NHLPA, National Hockey League Players' Association and the NHLPA
logo are trademarks of the NHLPA.
Gravity Games TM is a trademark of Gravity Games, LLC and is used with
permission.©2003 Gravity Games, LLC. All Rights Reserved.
©2003 Lucasfilm Ltd. & TM. All rights reserved. Used under authorization.
©2003 Discovery Communications, Inc. All rights reserved. Discovery Kids,
logo and DiscoveryFact are trademarks of Discovery Communications, Inc. used
under license.
HARRY POTTER, characters, names and related indicia are trademarks of and
©Warner Bros. 2003.
Spider-Man, the character, ™ (or ®) & ©2003 Marvel Characters, Inc.
Spider-Man, the movie, ©2003 Columbia Pictures Industries, Inc. All Rights
Reserved.
© HIT Entertainment PLC and Keith Chapman 2003.
-end of report-
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