 | | Re: Lego Direct Q&A about to start at BrickFest —Kyle D. Jackson
| | | | (...) If there's time left after Santosh's question(s), I'm curious to hear Brad's comments on: 1) What is LEGO Direct's target consumer group (ie, AFOL vs non)? 2) Which group is actually the largest part of their customer base? And by "LEGO (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
| | | | | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Larry Pieniazek
| | | | | (...) These were sort of asked already. Brad readdressed: Target is non AFOL but they are very aware of us as customers and want to do things where it makes sense. Kids are the primary market though. S@H has been in place to serve kids and familys (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
| | | | | | | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Kyle D. Jackson
| | | | | (...) Thanx, Larry! Bobbled or no this is great info. That 25% number, which would include AFOLs, is certainly noteworthy. I guess that's how we manage to net LEGO Direct employees at events like this in the first place. Thanx again, enjoy the (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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