 | | Re: Lego Direct Q&A about to start at BrickFest —Kyle D. Jackson
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| | | (...) It looks like Brad Justus is on WebCam1. He seems to be moving his hands a lot but not actually saying anything ;] By the expression on his face it looks as though everybody in the room is ganging up on him about Juniorization or some such (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | Re: Lego Direct Q&A about to start at BrickFest —Santosh Bhat
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| | | | | Well I'm here watching and trying to get someone on the IRC channel to contact me so I can give Mr Justus a few questions - nothing complicated mind you ;-) Santosh (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Larry Pieniazek
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| | | | | | (...) Regrettably, I don't have IRC but mail me and I will ask on your behalf. (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Larry Pieniazek
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| | | | | | | (...) (and post the question and answer here...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Jude Beaudin
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| | | | | | | | (...) Larry, Any news on the August Surprise? Jude (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Kyle D. Jackson
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| | | | | | (...) If there's time left after Santosh's question(s), I'm curious to hear Brad's comments on: 1) What is LEGO Direct's target consumer group (ie, AFOL vs non)? 2) Which group is actually the largest part of their customer base? And by "LEGO (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Larry Pieniazek
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| | | | | | (...) These were sort of asked already. Brad readdressed: Target is non AFOL but they are very aware of us as customers and want to do things where it makes sense. Kids are the primary market though. S@H has been in place to serve kids and familys (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | | | | Re: Lego Direct Q&A about to start at BrickFest —Kyle D. Jackson
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| | | | | | (...) Thanx, Larry! Bobbled or no this is great info. That 25% number, which would include AFOLs, is certainly noteworthy. I guess that's how we manage to net LEGO Direct employees at events like this in the first place. Thanx again, enjoy the (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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| | | | | Re: Lego Direct Q&A about to start at BrickFest —Larry Pieniazek
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| | | | (...) In my opinion, it's not ganging up per se, but it is mostly the standard set of questions about the assortment, colors, what is coming back what isn't, etc... Juniorization hasn't been mentioned yet. ++Lar (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)
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