Subject:
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Re: LEGO Company Teams With Skateboarding Pro Andy Macdonald
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Newsgroups:
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lugnet.general
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Date:
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Sun, 4 Mar 2001 19:04:02 GMT
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Viewed:
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1514 times
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In lugnet.general, "Suzanne D. Rich" <suz@baseplate.com> writes:
> Could the competing product be a reason for TLC to use a skate boarding star to
> promote something "cooler?" In other words, targeting the exact same kids and
> drawing them away. Esp the kids who already own the competitor's boarding sets
> and have already played with them for a while.
That's kind of a scary thought... If that's the plan, it may end up
backfiring -- effectively advertising for MB by creating increased demand
for skateboarding stuff in a plastic building brick context. Hmm.
--Todd
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