Subject:
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Re: Microsoft and LEGO Company Announce a Shared Dream
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Newsgroups:
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lugnet.general
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Date:
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Thu, 11 Jan 2001 20:21:48 GMT
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Viewed:
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916 times
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"Feel the power of the Dark Side, Lego!"
;-)
In lugnet.lego.announce, Suzanne D. Rich writes:
> Taken from:
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=154&Year=2001
>
> Microsoft Corp. to Deliver Joint Services and Products with LEGO Company
> Enabling Consumers to Explore and Develop Their Creative Potential.
>
> REDMOND, Wash., and BILLUND, Denmark -- Jan. 10, 2001
> Microsoft Corp. and LEGO Company today announced the formation of a sweeping
> global alliance that will result in new services and enhanced products and
> technologies for consumers around the world. Through joint efforts, Microsoft
> and LEGO Company will create stimulating and exciting experiences by combining
> digital technology with the famous building bricks. The synergy between LEGO
> Company's family content, MSN's word-wide consumer network, and Microsoft's
> software and service expertise, provides a unique business platform to deliver
> an exciting environment where consumers can create and explore.
>
> "Together with LEGO Company, Microsoft will deliver an imaginative and powerful
> way for consumers of all ages to learn and be creative through our leading
> technology," said Rick Belluzzo, group vice president of the Personal Services
> and Devices Group at Microsoft. The LEGO brick is recognized worldwide and will
> be an ideal tool as we pioneer new solutions consumers can use to explore,
> experiment and exchange information."
>
> "The combination of the LEGO brandís powerful relationship with children and
> families all over the world -- based on our values of imagination, creativity,
> fun and learning -- with Microsoft's vision of empowering people of all ages
> through great software any time, any place and on any device, creates a unique
> opportunity for a relationship that serves children in a way that truly makes a
> difference in their lives," said Torben Ballegaard Sorensen, executive vice
> president, LEGO Company.
>
> Microsoft and LEGO Company Forge Ahead
> The alliance between Microsoft and LEGO Company will span a multitude of groups
> within each company and touch the lives of millions of their consumers.
> Initially, key areas of Microsoft involved in the LEGO alliance will include
> MSN(R), Microsoft(R) Windows Media(TM) Technologies, the Xbox(TM) video game
> system, and .NET services.
>
> Consumers can already benefit from the Microsoft and LEGO Company alliance
> at MSN Kids channel (http://www.kids.msn.com), where LEGO Company is working
> with MSN to deliver creative, new content. In addition, LEGO Company products
> are already featured on MSN eShop, the one-stop shopping location on MSN.
> Consumers are able to experience the world of LEGO Company in a virtual
> environment by exploring MSN Kids channel for the latest LEGO games and
> activities as well as purchase the physical products that consumers enjoy
> through MSN eShop. In addition, LEGO Company will have an advertising presence
> in targeted areas of MSN and will be marked by further joint marketing
> opportunities where consumers will be able to experience the advantages of the
> Internet together with MSN and LEGO Company.
>
> LEGO Company will adopt Microsoft technologies in its future offerings by
> integrating Microsoft Passport for authentication and wallet data -- as well as
> the COPPA-compliant Kids Passport -- into the new LEGO.com Web site, to help
> ensure consumers the most secure, reliable and easy way to make purchases
> online. On the interactive entertainment front, LEGO Company has been named a
> game developer for the new Xbox for gamers of all ages. The company will also
> integrate Windows Media into new versions of the successful LEGO Studios line of
> moviemaking products. Similarly, LEGO Company will facilitate the integration of
> Microsoft .NET services and technologies throughout its global enterprise
> network to increase productivity of its users and availability of content, while
> reducing total cost of ownership.
>
> About LEGO Company
> The family-owned LEGO Company was founded in Denmark in 1932. The company is the
> world leader in providing quality products and experiences that stimulate
> childrenís creativity, imagination and learning. It does so through activities
> that encourage hands-on, minds-on creation, fun, togetherness and sharing of
> ideas. These activities include the development and marketing of computer-based
> play and educational materials, such as the award-winning LEGO MINDSTORMS
> product line. By the year 2005, the company wants the LEGO brand to be the
> strongest in the world among families with children. More information about the
> company is available at LEGO.com
>
> About Microsoft
> Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software,
> services and Internet technologies for personal and business computing. The
> company offers a wide range of products and services designed to empower people
> through great software -- any time, any place and on any device.
>
>
> For more information, press only:
>
> Microsoft Corp.
> Michelle Simpson, Waggener Edstrom, (503)443-7000, mailto:michs@wagged.com
> Rapid Response Team, Waggener Edstrom, (503) 443-7000 mailto:rrt@wagged.com
>
> For additional information on Microsoft, please visit Microsoftís corporate
> information pages on http://www.microsoft.com/presspass
>
> LEGO Company
> Eva Lykkegaard, +45 79 50 74 24, mailto:eva.lykkegaard@europe.lego.com
> Kina Paegert, (760) 9185377 mailto:kinap@america.lego.com
>
> For more information on the LEGO Company, please visit
> http://www.lego.com/info/default.asp
>
>
> Microsoft, MSN, Windows Media and Xbox are either registered trademarks or
> trademarks of Microsoft Corp. in the United States and/or other countries. The
> names of actual companies and products mentioned herein may be the trademarks of
> their respective owners.
>
> LEGO is a registered trademark owned by the LEGO Group.
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