Subject:
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Re: Lego.com Advertising
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Newsgroups:
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lugnet.general
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Date:
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Tue, 21 Nov 2000 19:53:28 GMT
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Viewed:
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869 times
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In lugnet.general, Tim Culberson writes:
>
>
> John Battcock wrote:
> >
> > Good Evening,
> >
> > As I was checking out at Cdnow.com I spotted a Lego advert for Lego.com in
> > one of those pop up windows. "Great gift Ideas". The link takes right to
> > shop at home where you are asked for a country.
> >
> > John Battcock
>
> Also seen at ww.merriam-webster.com (yeah, the dictionary) with caption:
> "Sure, Aunt Edna's Fruitcakes are Great..."
> "But trust us, they'll like these bricks even better"
>
> Personally I question the idea that they're still calling them bricks.
You bring up a rather amusing point. Here Lego is, on a dictionary website,
calling their pieces bricks when that very website defines a brick as:
1 plural bricks or brick : a handy-sized unit of building or paving
material typically being rectangular and about 2 1/4 x 3 3/4 x 8 inches (57
x 95 x 203 millimeters) and of moist clay hardened by heat
2 : a good-hearted person
3 : a rectangular compressed mass (as of ice cream)
4 : a semisoft cheese with numerous small holes, smooth texture, and
often mild flavor
5 : GAFFE, BLUNDER -- used especially in the phrase drop a brick
I think the phrase "typically being rectangular" is what seems to be missing
for the more recent Lego inventory. Perhaps Lego has "dropped a brick"
here (see defn 5) :-)
- Jeff
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Message is in Reply To:
 | | Re: Lego.com Advertising
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| (...) Also seen at ww.merriam-webster.com (yeah, the dictionary) with caption: "Sure, Aunt Edna's Fruitcakes are Great..." "But trust us, they'll like these bricks even better" Personally I question the idea that they're still calling them bricks. (24 years ago, 21-Nov-00, to lugnet.general)
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