Subject:
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Will Lego Learn a lesson?
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Newsgroups:
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lugnet.general
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Date:
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Tue, 15 Aug 2000 06:09:31 GMT
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Hey Folks.
Lego.com has just added a new press release stating the following..
Extracts:
"Our growth rate is lower than expected and our sales budgets are therefore not
met."
"We get positive feedback from our retailers - yet they are a bit cautious,
which, of course, is due to the all too big stockpiles on their shelves."
"Like all other companies we are dependent on selling to consumers and we
constantly try to influence the market positively through a strong product
range."
My comments to Lego:
How about listening to consumers? I'm sure that if you actually offered
something that people wanted, then there'd always be sales. Of course that is
assuming that Lego do actually listen to their customers at all. A good
starting place would be to keep track of the suggestions that float on here at
Lugnet. And I'm sure that Lugnet represents a small (computer using) portion of
lego customers, not to mention children.
Do Lego actually perform any analysis on which of their products sell
better/worse? Or are they becoming too reliant on the brand name itself?
As to the last statement I've copied above. Isn't it the whole point that the
market influences whats sold to consumers and not vice versa? Or am i just a
picky individual consumer that no company will be willing to cater to?
On the one hand, here's a bunch of consumers literally pleading that if
something was available we'd buy truckloads of it. And on the other hand a
company saying "you want these right?" and clearly not getting right. No wonder
they're struggling. AFOL's must be a very insignifigant portion of worldwide
sales. Anyone agree/disagree?
The mind continues to boggle.
Santosh
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Message has 1 Reply:
 | | Re: Will Lego Learn a lesson?
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| (...) In general, I agree... I think there's a lot of reasons Lego's losing money, though. 1. Legoland Theme Parks - The plan was (as I recall) to release parks every 3 years around the world. Certainly the most recent in Carlsbad cost them FAR more (...) (24 years ago, 15-Aug-00, to lugnet.general, lugnet.dear-lego)
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