Subject:
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Re: More sexism from Lego (Was Re: 2000.2 Catalogue now out :)
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Newsgroups:
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lugnet.general
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Date:
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Fri, 11 Aug 2000 17:27:51 GMT
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Reply-To:
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cmasi@cmasiSPAMCAKE.chem.tulane.edu
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Viewed:
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809 times
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Benjamin Whytcross wrote:
> In lugnet.loc.au, Eric Joslin writes:
> > In lugnet.loc.au, Deidre Rushton Brumby writes:
> > > In lugnet.loc.au, David Drew writes:
> > > > "Deidre Rushton Brumby" <drb@tasmail.com> wrote in message
> > > > news:Fz2zsD.Isp@lugnet.com...
> > > >
> > > > > What? You (Lego) mean that I can't get a Mindstorms set for Christmas
> > > > > after all?
> >
> > > > Okay, I think that this isn't sexist at all. It's just a case of directed
> > > > marketing, where the manufacturer pitches the sale towards the largest
> > > > demographic.
> > > <snipped>
> >
> >
> >
> > > My problem is that it was the case, and may still be, that girls that
> > > are interested in technology are discouraged.
> >
> > I snipped a bunch of stuff for brevity, but I just wanted to say that I had a
> > peek at the catalogue before Deidre even posted yesterday, and I saw the line
> > about how boys could play with the soccer- err, I mean, football sets, and it
> > disappointed me. I mean, I really, really hate to sound like a sensitive, new
> > age guy, but I expected a lot better from the company that put Gail Storm in
> > the pilot's seat of the Island Hopper.
> >
> > eric
>
> Well, after their intermediate catalogue down here:
> http://members.fortunecity.com/ben_whytcross/2000_catalogue/2000_Catalogue.html
> I wasn't expecting anything great from them.
>
> Also, if you look at the green box on page 16, it's talking about GIRLS and
> starting to use PRIMO...Absolutely no mention of boys.
Oops, do you mean I have to return all my son's Primo? He has only slobbered on
one brick so far.
Just kidding, but this is nothing new from LEGO. LEGO still thinks that everything
has to be pink to get a girl to play with it. LEGO's efforts to include girls
began in the early 90's. Instead of adding more female minifigs to the existing
sets, LEGO created LEGO for girls with pink and pastel bricks.
Chris (the boy kind of Chris)
>
>
> Benjamin Whytcross
>
> bwhytcro@pacificaccess.com.au
> b_whytcross@hotmail.com
--
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