Subject:
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Re: Is there any Lego Penetration in China?
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Newsgroups:
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lugnet.loc.cn, lugnet.general
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Date:
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Tue, 1 Aug 2000 19:49:34 GMT
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Viewed:
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96 times
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In lugnet.loc.cn, Jamie Obrien writes:
> Has TLG ever made any attempt to go into China? Locally Bundaberg has been
> looking at exporting Primary Industry Products direct (mainly to the Free
> Trade Zones in the south) but it seems to be a pretty big success, so i'd
> guess with something like Lego there would be a massive opportunity awaiting.
> The only down side is the one child policy, but this could also work in TLGs
> favour as Parents tend to do whatever they can for their children.
>
> Has/Is anybody dealing with people in China At the moment?
>
> Cheerio
> JamieO
I'm not sure about companies getting the LEGO into China, I did see quite a bit
of it in Hong Kong however, and while I never saw LEGO(tm) per se, I did see
children playing with blocks that very well could have been LEGO in Shanghai.
There are still issues between PRC and Hong Kong SAR, but I would think that
over the next few years, barring a war with Taiwan, China would open up more
towards imports.
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