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Subject: 
Re: Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Mon, 13 Dec 1999 23:10:09 GMT
Reply-To: 
mattdm@mattdm.STOPSPAMorg
Viewed: 
7756 times
  
Eric Kingsley <kingsley@nelug.org> wrote:
much as some people would like to think.  Some of this is the fault of the
parent in that they do not encorage problem solving in Girls but some of the
fault (at least in terms of LEGO) is linked to marketing.  I think that if
Girls saw other girls playing with LEGO on TV and building things that girls
would be interested in then girls would actively seek out LEGO.

I guess part of my point is that not only are the Lego Company's current
efforts not a part of the solution, they are ACTIVELY a part of the problem.
Their "for girls" line is their least problem-solving/building oriented, and
conversely, Technic is specifically labelled "boys only".

--
Matthew Miller                      --->                  mattdm@mattdm.org
Quotes 'R' Us                       --->             http://quotes-r-us.org/



Message is in Reply To:
  Re: Introducing LEGO Direct
 
(...) Well I am not going to light you up at all because I agree with most of what you say. I actually think that other than a few slight differences our views on this subject are very similar. I agree that LEGO is not sought out by girls. I really (...) (24 years ago, 13-Dec-99, to lugnet.general, lugnet.dear-lego)

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