Subject:
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autoFAQpost /market/shopping/lego_marketing_to_adults.en.faq
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Newsgroups:
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lugnet.faq
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Date:
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Mon, 12 Jul 1999 23:23:55 GMT
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Viewed:
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1591 times
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Subject: Will LEGO® ever market towards adults?
Topic-Level: 1
Content-Language: en
Originator: Thomas Main, 1998-11-17
Revision: Thomas Main, 1998-11-17
Reference: http://www.lugnet.com/news/display.cgi?lugnet.general:697
Location: /market/shopping/
<P><I>Quoted from <U>Marketing</U>, Sept. 10, 1998 issue:</I></P>
<P> The aim is to broaden the brand's message to include adults as well as
children. "The idea is to take Lego back to what adults believe it is
about, which is creativity and the art of construction, rather than
playing with readymade toys," said a source close to Lego.</P>
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