Subject:
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autoFAQpost /market/auction/promotion/01_howto_attract_bidders.en.faq
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Newsgroups:
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lugnet.faq
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Date:
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Mon, 12 Jul 1999 23:18:36 GMT
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Viewed:
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1078 times
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Subject: How can I attract lots of bidders?
Topic-Level: 1
Content-Language: en
Topic-Level: 0
Revision: Todd Lehman, 1996-01-08
Location: /market/auction/promotion/
<P>One way is to post a teaser a couple weeks prior to your announcement to
generate enthusiasm and help people plan their buying sprees. A teaser
should never be vague, for example, "I've got a ton of old Space sets to
auction off; more info in a couple weeks," because you'll end up wasting
your time answering three dozen personal e-mails and then posting a list of
sets anyway. A teaser should be brief and should list specifically what
items you'll be selling -- sort of like a movie preview.</P>
<P>Another way is to offer free shipping. This is an expensive offer, but it
works because it frees people from worrying about paying $2-$3 for shipping
on a $4 item.</P>
<P>Another way is to build a loyal following of bidders -- hold several
auctions and do an outstanding job. People will come back if they know you
offer good service.</P>
<P>Sadly, perhaps the most effective way to attract lots of bidders is to
bombard the newsgroup with repeated and frequent updates. News servers
typically drop news articles after a week, so if you post only once it's
likely that half your potential audience never even knows about your
auction.</P>
<P>A typical auction has between 10 and 30 participants. Most of these are
bidders, some of these are just people who want to watch. In larger
auctions, the number of bidders can get as high as 50 or 100.</P>
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