BrickFest : 377


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Subject:	Re: Lego Direct Q&A about to start at BrickFest
Newsgroups:	lugnet.general, lugnet.events.brickfest
Date:	Sat, 14 Jul 2001 15:34:46 GMT
Viewed:	60 times

In lugnet.general, Larry Pieniazek writes: > In lugnet.general, Santosh Bhat writes: > > Well I'm here watching and trying to get someone on the IRC channel to > > contact me so I can give Mr Justus a few questions - nothing complicated > > mind you ;-) > > Regrettably, I don't have IRC but mail me and I will ask on your behalf. If there's time left after Santosh's question(s), I'm curious to hear Brad's comments on: 1) What is LEGO Direct's target consumer group (ie, AFOL vs non)? 2) Which group is actually the largest part of their customer base? And by "LEGO Direct" I of course mean the portions of it responsible for selling things direct to consumers (Shop@Home, etc.) All highly proprietary, I'm sure ;] Thanx, KDJ P.S., tell everybody who walks by a camera to wave! We need to be humoured :] _______________________________________ LUGNETer #203, Windsor, Ontario, Canada

Message has 1 Reply:

		Re: Lego Direct Q&A about to start at BrickFest
(...) These were sort of asked already. Brad readdressed: Target is non AFOL but they are very aware of us as customers and want to do things where it makes sense. Kids are the primary market though. S@H has been in place to serve kids and familys (...) (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)

Message is in Reply To:

		Re: Lego Direct Q&A about to start at BrickFest
(...) Regrettably, I don't have IRC but mail me and I will ask on your behalf. (23 years ago, 14-Jul-01, to lugnet.general, lugnet.events.brickfest)

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