Subject:
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Re: LEGO fires CEO Plougman - concentrates on bricks
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Newsgroups:
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lugnet.general, lugnet.duplo
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Date:
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Fri, 9 Jan 2004 13:10:07 GMT
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Viewed:
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294 times
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I’d heard that the change of name from Duplo had been received very badly in
Lego’s traditional markets of Germany and Denmark.
It’s a poor show though for any modern company that there’s so much inertia
(read: spent money) in a re-branding that they can’t reverse it the instant they
realise it’s a mistake.
Jason Railton
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