Subject:
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Re: Well, this isn't good (especially for the Disney board here)
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Newsgroups:
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lugnet.disney
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Date:
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Mon, 22 Nov 2004 21:15:54 GMT
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Viewed:
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4659 times
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In lugnet.general, Joe Meno wrote:
* SNIP *
> MONTREAL, Nov. 12 - Mega Bloks Inc. today announced that it has agreed to enter
> into licensing agreements with Disney Consumer Products and its affiliates, for
> the creation of construction toys featuring beloved Disney(R) characters,
> including Disney's Winnie the Pooh(R), Disney Princesses and classic characters
I saw that yesterday at Fred Meyer, there was a huge aisle display of
construction toys just waiting for the day-after-Thanksgiving sales. A big part
of it consisted of LEGO tubs (700 pc buckets, good assortment), and right next
to that pallet was a pallet of Megablok tubs with the MB "Pooh" assortment. At
first I thought it was LEGO, since they had the Disney Pooh license a few years
ago. Then the horrible reality of the MB logo sunk in.
If I, a dyed-in-the-wool LEGO maniac (certified), can be confused (even if only
for a few seconds), then there's DEFINITE potential for marketplace confusion. I
wonder just what type of licenses Disney insists on that lets them switch vendor
companies like that? I know they have the mindset of "Sue first, ask questions
in court" but this is pretty ridiculous. (BTW, even though I buy some Disney
merchandise, I am not a big fan of their heavyhanded business practices.)
This confusion can't be good for TLC's brand recognition in the marketplace. I
hope to see something on LEGO's web site saying they're filing an injunction or
something, but it probably won't happen. And if it did, it probably wouldn't
help. *sigh*
- Kelly
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