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LEGO: 8x15-Ft LEGO Mural Honors Disney Creativity at First D23 Expo
NEW YORK, Sept. 14 /PRNewswire/ -- In honor of the inaugural Disney D23 expo,
LEGO Systems Inc. encouraged Disney fans and families to participate in a
four-day collaborative build of an 8x15-foot LEGO mural celebrating Walt Disney,
iconic characters like Mickey Mouse, Tinker Bell, Goofy and Buzz Lightyear among
others. Comprised of more than 150,000 LEGO bricks the mural featured 19 colors
and was built by a LEGO Master Model Builder and 4,000 Expo attendees as part of
the Disney Consumer Products showcase at the Anaheim Convention Center,
September 10-14, 2009.
See video from LEGO at: http://inr.mediaseed.tv/D23_36970
A time-lapse video captures the progression of the mural build, whose characters
were kept a surprise for attendees until the final day of the event. Photography
highlights a 5-foot, 2-inch tall Buzz Lightyear made of LEGO bricks, fans in
action building, the completed mural, and more. The company also unveiled, for
the first time, five LEGO sets based on Disney’s Pixar “Toy Story 1” and “Toy
Story 2,” launching in January 2010, as well as the LEGO minifigures based on
Walt Disney Pictures’ 2010 feature film release, “Prince of Persia,” to be
featured in LEGO building sets launching in April 2010.
“As both inventor and innovator, Walt Disney’s creativity has inspired
generations worldwide. Built brick-by-brick by thousands of children of all
ages, this mural is our tribute to his creativity and the lasting impact of the
world he created,” said Michael McNally, brand relations director, LEGO Systems.
“We also showcased a child’s image because we believe that children are among
the most creative people and their ‘CLICK’ moments of inspiration on the
playroom floor can someday lead to imagination on the scale of the wonderful
world of Disney.”
LEGO Systems Inc. is the Americas division of the LEGO Group, a privately-held
firm based in Billund, Denmark. The LEGO Group is committed to the development
of children’s creative and imaginative abilities through high-quality,
creatively educational play materials, and its employees are guided by the motto
adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best is good
enough.” For more information, visit www.LEGO.com.
LEGO and the LEGO logo are trademarks of The LEGO Group. ®2009 The LEGO Group.
Registered journalists can access video, audio, text, graphics and photos for
free and unrestricted use at http://www.mediaseed.tv.
09SF09-0049
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/09-14-2009/0005093740&EDATE=
SOURCE Medialink; LEGO Systems Inc.
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