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 Dear LEGO / 769
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Subject: 
Re: Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Mon, 13 Dec 1999 17:34:58 GMT
Reply-To: 
rsanders@gate.&AvoidSpam&net
Viewed: 
784 times
  
Matthew Miller wrote:

Actully, I think your last sentence captures the issue more than the first
point. The problem with Paradisa isn't that it was marketed for girls. The
problem is that it was a weird pink and has strange architectural stuff
going on.

For the architectural stuff, we would need a second TLC motto: 'build
well' :)

I think regular town sets -- schools, stores, restaurants, houses,
libraries, movie theaters, etc. have a good chance of doing well among both
girls and boys.

TLCs motto (IIRC) is 'play well', not 'build well'. A large portion of
the existing sets have to do with battles or adventure (Castle, Pirate,
Star Wars, Adventurers to name a few). Town sets seem to be oriented
towards a different type of conflict, cops vs bad guys. Even the 'Race'
play theme had an underlying concept of winning and losing. The
Paradisa, Scala & Belville themes differ in that they are more 'real
life' (a more perfect existance). Little conflict or battle. I find it
strange that TLC seems to avoid direct reference to guns and wars, but
encourages battles and conflict.

Ray



Message has 1 Reply:
  Re: Introducing LEGO Direct
 
(...) A good point. And arguably (perhaps unfairly, but that's a further debate) a traditional male testosterone-driven worldview. Why does "play" mean "conflict"? (25 years ago, 13-Dec-99, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:
  Re: Introducing LEGO Direct
 
(...) Actully, I think your last sentence captures the issue more than the first point. The problem with Paradisa isn't that it was marketed for girls. The problem is that it was a weird pink and has strange architectural stuff going on. I think (...) (25 years ago, 13-Dec-99, to lugnet.general, lugnet.dear-lego)

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