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 Dear LEGO / 677
676  |  678
Subject: 
Re: Introducing LEGO Direct
Newsgroups: 
lugnet.general, lugnet.dear-lego
Date: 
Fri, 10 Dec 1999 18:42:44 GMT
Viewed: 
427 times
  
John Neal wrote:

Your spin on TLC's marketing to girls is interesting.  Although you and your wife
find it objectionable, I and my daughter don't.  In fact, I would say that the
vast majority like it, or otherwise TLC wouldn't have invested so much into it.

OTOH, my daughter (now 15) looks with scorn on the "girls" Lego sets.
She likes space themes - realistic ones, not sci-fi. In fact she also
scorns the Lego female faces, calling them "lipstick babes". (She also
scorns Barbie and other "girls stuff" and always has, although I
wouldn't call her a tomboy). Interestingly, though, when she builds her
own spaceships, she's far more interested in building the interiors than
the exteriors, and they are exploration ships, not fighting ships.

Kevin

--
Email: kwilson_tccs@compuserve.com
Web page:
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Message has 3 Replies:
  Re: Introducing LEGO Direct
 
(...) That's okay....She's *15*. The sets are geared toward 7-12 year olds. (...) lol Good for her. Anything beyond the classic smiley is too much, IMHO:-) (...) It *is* interesting. Girls and boys *are* different. Is that so surprising or sexist? (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) wife (...) the (...) it. (...) I'm a boy and I like building interior more than exterior (you'll see some of that in Seaborn Brick) I once built a recreation of the dinning room in the movie "THE POSEIDON ADVENTURE" Down to every (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)
  Re: Introducing LEGO Direct
 
(...) You mean like launch command for example? -- Jonathan Wilson wilsonj@xoommail.com (URL) (25 years ago, 11-Dec-99, to lugnet.general, lugnet.dear-lego)

Message is in Reply To:
  Re: Introducing LEGO Direct
 
Eric Kingsley wrote: <snip> (...) Your spin on TLC's marketing to girls is interesting. Although you and your wife find it objectionable, I and my daughter don't. In fact, I would say that the vast majority like it, or otherwise TLC wouldn't have (...) (25 years ago, 10-Dec-99, to lugnet.general, lugnet.dear-lego)

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