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Hi Brad,
Welcome to our little discussion group. Make yourself comfortable and stay
awhile!
Build On!
John Matthews
Brad Justus <legodirect@lego.com> wrote in message
news:FMHtE5.Kp2@lugnet.com...
> To LEGO enthusiasts everywhere:
>
> We hope that we are the bearer of some holiday cheer for you all. For • those of
> you who have felt that your love for LEGO was unrequited, this is a new • day.
> With this missive, the LEGO Company asks to open a dialogue with you, our
> consumers. Whether you are an AFOL, or a parent purchasing a first DUPLO • set,
> or a KABOB (Kid with a Bunch of Bricks - we just made that up), here are • some
> words that should gladden your hearts: We are listening. And more than • that,
> we will endeavor to be very responsive to your needs and desires. We want • to
> have the best possible relationships with all of you who want to have a
> relationship with us. That is what LEGO Direct - our new direct-to-you
> communications and commerce channel (which I am heading) is all about. • LEGO
> Direct embraces all the company's direct-to-consumer efforts on a global
> basis, both on- and off-line: Shop@Home, our Internet presence(s), • e-commerce,
> LEGO clubs worldwide, community building activities, and more.
>
> In creating this new enterprise for the company, we take one more step • towards
> reaching our strategic intent: we want to be the strongest brand in the • world
> amongst families by the year 2005. It's a very bold goal, and one that we
> believe we can reach - but only if we are capable of listening and • responding
> to the people who buy our products. You. Hence the creation of LEGO • Direct.
>
> As a first step, we at LEGO Direct want to participate actively in these
> newsgroups from now on - that is, if such participation is something that • you
> want. Please realize that it will take some months for all our new efforts • to
> be fully visible - we will be redesigning our entire Web operation (as • well as
> our offline direct services), and intend to have the first release ready • for
> you by late next Summer. But here's a little preview that we think you'll
> like: we are planning to make bulk ordering - albeit initially in a • restricted
> format - available by then.
>
> We are right now in the process of establishing new office space in New • York
> and expanding the LEGO Direct staff. It will take a little time, so please
> understand that we're not yet able to handle a deluge of incoming e-mail - • but
> we'll be happy to engage in a dialogue with you in these forums. We will • do
> our very best to respond to everything that we can in a timely manner. We • want
> to be a company with whom you want to be involved. We want to be the • company
> you'd like us to be. And to do that, we need your input. What do you love?
> What do you hate? How can we help you? Tell us - we want your input. We • know
> you've got a lot to say - we've been reading your postings for a little • while
> now. We are very encouraged by the commitment and intensity of the LEGO
> community online - and that includes AFOLs. Perhaps, if traffic warrants • it,
> we ought to consider creating a new newsgroup (or simply reformat • lugnet.dear-
> lego) to serve as the online communication-to-LEGO channel. It's up to • you.
>
> We cannot tell you how excited we are to be working with you all. We hope • you
> are equally encouraged by the renewed commitment we are making to you. We • look
> forward to a very rewarding collaboration.
>
> Happy Holidays. And Play Well.
>
> - Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
> legodirect@lego.com
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Message is in Reply To:
 | | Introducing LEGO Direct
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| To LEGO enthusiasts everywhere: We hope that we are the bearer of some holiday cheer for you all. For those of you who have felt that your love for LEGO was unrequited, this is a new day. With this missive, the LEGO Company asks to open a dialogue (...) (25 years ago, 9-Dec-99, to lugnet.general, lugnet.announce, lugnet.dear-lego) !!
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