Subject:
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Re: Introducing LEGO Direct
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Newsgroups:
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lugnet.general, lugnet.dear-lego
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Date:
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Thu, 9 Dec 1999 22:15:32 GMT
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Reply-To:
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johnneal@uswest.net^IHateSpam^
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Viewed:
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404 times
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There *is* justus after all!!;-) Brad, I can hardly believe what I just read!
This is wonderful news! I applaud your foresight and willingness to cooperate
with the AFOL community. I think you will not find anywhere a more devoted
customer to any product than we are to LEGO. This is truly a milestone is my
book. WOO-HOO!! {:^D
-John
Brad Justus wrote:
> To LEGO enthusiasts everywhere:
>
> We hope that we are the bearer of some holiday cheer for you all. For those of
> you who have felt that your love for LEGO was unrequited, this is a new day.
> With this missive, the LEGO Company asks to open a dialogue with you, our
> consumers. Whether you are an AFOL, or a parent purchasing a first DUPLO set,
> or a KABOB (Kid with a Bunch of Bricks ? we just made that up), here are some
> words that should gladden your hearts: We are listening. And more than that,
> we will endeavor to be very responsive to your needs and desires. We want to
> have the best possible relationships with all of you who want to have a
> relationship with us. That is what LEGO Direct ? our new direct-to-you
> communications and commerce channel (which I am heading) is all about. LEGO
> Direct embraces all the company’s direct-to-consumer efforts on a global
> basis, both on- and off-line: Shop@Home, our Internet presence(s), e-commerce,
> LEGO clubs worldwide, community building activities, and more.
>
> In creating this new enterprise for the company, we take one more step towards
> reaching our strategic intent: we want to be the strongest brand in the world
> amongst families by the year 2005. It’s a very bold goal, and one that we
> believe we can reach ? but only if we are capable of listening and responding
> to the people who buy our products. You. Hence the creation of LEGO Direct.
>
> As a first step, we at LEGO Direct want to participate actively in these
> newsgroups from now on ? that is, if such participation is something that you
> want. Please realize that it will take some months for all our new efforts to
> be fully visible ? we will be redesigning our entire Web operation (as well as
> our offline direct services), and intend to have the first release ready for
> you by late next Summer. But here’s a little preview that we think you’ll
> like: we are planning to make bulk ordering ? albeit initially in a restricted
> format ? available by then.
>
> We are right now in the process of establishing new office space in New York
> and expanding the LEGO Direct staff. It will take a little time, so please
> understand that we’re not yet able to handle a deluge of incoming e-mail ? but
> we’ll be happy to engage in a dialogue with you in these forums. We will do
> our very best to respond to everything that we can in a timely manner. We want
> to be a company with whom you want to be involved. We want to be the company
> you’d like us to be. And to do that, we need your input. What do you love?
> What do you hate? How can we help you? Tell us ? we want your input. We know
> you’ve got a lot to say ? we’ve been reading your postings for a little while
> now. We are very encouraged by the commitment and intensity of the LEGO
> community online ? and that includes AFOLs. Perhaps, if traffic warrants it,
> we ought to consider creating a new newsgroup (or simply reformat lugnet.dear-
> lego) to serve as the online communication-to-LEGO channel. It’s up to you.
>
> We cannot tell you how excited we are to be working with you all. We hope you
> are equally encouraged by the renewed commitment we are making to you. We look
> forward to a very rewarding collaboration.
>
> Happy Holidays. And Play Well.
>
> ? Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
> legodirect@lego.com
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Message has 1 Reply:
 | | Re: Introducing LEGO Direct
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| John, You are sentenced to walk barefoot over a football field covered in 2x2 bricks piled 6 inches deep for that pun! (...) -- | Tom Stangl, Technical Support Netscape Communications Corp | Please do not associate my personal views with my employer (27 years ago, 9-Dec-99, to lugnet.general, lugnet.dear-lego)
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Message is in Reply To:
| | Introducing LEGO Direct
|
| To LEGO enthusiasts everywhere: We hope that we are the bearer of some holiday cheer for you all. For those of you who have felt that your love for LEGO was unrequited, this is a new day. With this missive, the LEGO Company asks to open a dialogue (...) (27 years ago, 9-Dec-99, to lugnet.general, lugnet.announce, lugnet.dear-lego) !!
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