Subject:
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Capsule Toys
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sun, 29 Mar 2009 04:11:08 GMT
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Viewed:
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14364 times
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Dear Lego,
Please consider making a product line of capsule toys, such as those found in
coin–operated dispensers in some retail stores in the USA. I would like to see
each capsule toy include one of the new micro-figs (from the buildable board
games to be released in Europe) and have a small buildable vehicle in scale to
the micro-fig, such as a car, truck, plane, etc. The vehicles could be in a
theme, e.g., all the capsule sets in a product wave would be police vehicles, or
fire vehicles or construction vehicles, etc. I think the piece count should be
such as to make the capsule set $1 to $2.
If the cost of the micro-fig would prohibit its inclusion in a small capsule set
with other pieces for the vehicle, other options for Lego capsule sets would be:
1) Vehicle-only sets, the size of the vehicle comparable to the mini sets in advent calendars a few years ago
2) Vehicle sets with a 1x1 cylinder brick with a few provided face stickers to make a micro-fig out of the 1x1 cylinder brick
3) A Regular Minifig with a tool
4) 1-3 of the new micro-figs
I believe the expansion of the Lego line into the impulse market has several
benefits:
A) High product/brand visibility: In the USA, the coin-op capsule toy dispensers are in a high visibility location at the front of the store, often at the entrance, so customers see them entering and exiting the store.
B) Collectability: small collectible items such as cards, card games and small toys have the attraction of continued fun for a small investment by the customer. The small price and size along with a possible unifying theme in each ‘wave’ of Lego capsule sets encourages collecting.
C) It fits the Lego Ideals: it’s really fun to get a small treat/toy, and when that toy is Lego, and the other capsule sets all work together, creativity and imagination are stimulated.
Also, I believe it would add to the product value if the packaging could be an
‘in-system’ size plastic capsule with Minifig-scale studs on ‘top’ and tubes on
the ‘bottom’, like smaller versions of the Duplo eggs from a few years ago.
Thank you for your consideration.
Jeff Szklennik
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