Subject:
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Re: Lego newspaper article
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Newsgroups:
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lugnet.dear-lego
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Date:
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Wed, 25 Nov 1998 14:38:46 GMT
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Viewed:
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1834 times
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In lugnet.general, "Chad Smith" <csmith@nationalsteel.com> writes:
> Shhh!
>
> Hear that trickling sound? That's the sound of a trademark being diluted.
>
> My local newspaper, the South Bend Tribune, took samples of the year's hot
> toys to a nearby daycare center and ran a story on the kids' reactions. Not
> surprisingly, the 25th Anniversary Duplo bucket was a big hit.
>
> The problem is that they were referred to as 'Legos' throughout the article,
> instead of 'Lego' or 'Lego bricks' or some other non-generic term. I wasn't
> surprised that the word "Legos" appeared in the direct quote from the daycare
> worker, but the reporter (and editor, for that matter) didn't bother to use the
> proper term in the remainder of the article. Even the subtitle said something like
> "Barbie may be the Queen, but she sits on a throne of Legos."
>
> It just kinda ticked me off a little bit, so I thought I'd share this tidbit with the
> group.
>
> Chad
Dear LEGO,
Please consider creating a special e-mail address or web page for people to
report abuses of your trademark(s) -- especially for abuses in the media.
Reports of abuses could then be forwarded to an appropriate Public Relations
employee, who could in turn contact the offender and send out a friendly
informational trademark packet to avoid repeated mistakes.
--Todd Lehman
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Message has 1 Reply:
 | | Re: Lego newspaper article
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| (...) <said.. snip> (...) <snip> (...) Welp, over in lugnet.general (article 849) Ron Kittle referenced an article in the San Diego Union-Tribune that has the same flaw. I fired off a letter to the author. Here's the text: -- start -- To Agnes (...) (26 years ago, 28-Nov-98, to lugnet.dear-lego)
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