Subject:
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Re: the perfect way to sell lego trains
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Newsgroups:
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lugnet.trains, lugnet.dear-lego
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Date:
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Sun, 22 Dec 2002 16:30:12 GMT
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Viewed:
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293 times
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"Michael Hader" <mhader@hubcap.clemson.edu> wrote in message
news:H7J2AB.5By@lugnet.com...
> In lugnet.trains, Jonathan Wilson writes:
> > Here is the right way to sell lego trains, these are the sets to have:
> > 1.several train sets, all unpowered, as a starting point (all train sets • +
> > all add-on locomotives would show ways to add motors and in some cases
> > lights as well). Have perhaps one high-speed passenger train (ala
> > metroliner) and a freight train (ala Freight Rail Runner or Load & Haul • RR)
> > Box for these would clearly state that they are unpowered and what set to
> > buy to make them powered.
>
> I think it depends on where they are being sold. In retail America (which • is
> what I consider in most of this post) this probably wouldn't work too • well. In
> stores like TRU/Walmart/Target/... you need a set that is (a) affordable • and
> (b) has everything you need in one box to make it work. Chances are • you'll get
> a slightly better value buying a "starter set" then buying everything
> seperately as well. It doesn't matter how obvious it is that the set • won't run
> without buying other parts, people will miss it (it's like getting your • child a
> toy for Christmas and forgetting to buy batteries--it happens all the • time)
>
[ ... lots of snippage ... ]
I think LEGO could alleviate this problem by allowing model railroad and
hobby stores to carry the complete line of LEGO trains and some basic
accessories (like track, basic bricks, trees, windows, and such). These
sorts of stores are used to working with customers to ensure they have
everything they need to accomplish their goal.
LEGO could still sell starter train sets through TRU, Target, etc. but for
people who are serious about it they could go to their local model train
store and pick up individual cars, track, etc.
I think one of the reasons that the MOT sets didn't appear to do well at
Target is because you can't buy an engine or track separately. You either
have to already have a train or buy the 4534 (which I believe was over
priced and probably limited its success) in order to see any value in the
three extra cars they had. While most people might want multiple freight
and/or passenger cars, I suspect few people (except those of us buying them
for parts) want more than one caboose.
Mike
--
Mike Walsh - mike_walsh at mindspring.com
http://www.ncltc.cc - North Carolina LEGO Train Club
http://www.carolinatrainbuilders.com - Carolina Train Builders
http://www.bricklink.com/store.asp?p=mpw - CTB/Brick Depot
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Message has 1 Reply:
 | | Re: the perfect way to sell lego trains
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| <snip> (...) LegoDirect said at Brickswest 2002 that they are trying to do this. Their (LEGO) shippment system and order fulfillment is NOT setup to handle small stores (aka train hobby stores). As such it is a real logistic mess right now to (...) (22 years ago, 23-Dec-02, to lugnet.trains, lugnet.dear-lego)
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Message is in Reply To:
| | Re: the perfect way to sell lego trains
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| (...) I think it depends on where they are being sold. In retail America (which is what I consider in most of this post) this probably wouldn't work too well. In stores like TRU/Walmart/Target/... you need a set that is (a) affordable and (b) has (...) (22 years ago, 22-Dec-02, to lugnet.trains, lugnet.dear-lego)
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