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Here is the right way to sell lego trains, these are the sets to have:
1.several train sets, all unpowered, as a starting point (all train sets +
all add-on locomotives would show ways to add motors and in some cases
lights as well). Have perhaps one high-speed passenger train (ala
metroliner) and a freight train (ala Freight Rail Runner or Load & Haul RR)
Box for these would clearly state that they are unpowered and what set to
buy to make them powered.
2.add-on pack with motor + regulator.
3.motor as seperate pack
4.regulator as seperate pack
5.light pack (sutable to add lights to all trains)
6.accessory packs (how about a "train workers" pack or a "train
accessories" pack (with say signage, signals and other things that make a
plain looking oval of track into a railroad) and of course the "train spare
parts packs" with say, the train connecting wire and other such items.
7.add-on cars (freight and passenger, coordinated to match with the sets)
8.locomotives (unpowered), also things like railcars, multiple-unit
passenger trains (as seen on a lot of urban rail & subway systems), MOW
vechicles and whatever else.
9.track buildings, such as level crossings, stations, freight loading
cranes and whatever else.
and 10.add-on track. The existing track, perhaps augmented with new track.
If you think about it, the motor and speed regulator are the most expensive
components of a typical set so removing them and making them "optional
purchases" that can be bought later on makes perfect sense.
If the line was successful, they could make extra stuff like more track
parts, powered accessiroes (ala 12V), sound units for that authentic feel
or whatever.
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Message has 6 Replies:
 | | Re: the perfect way to sell lego trains
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| (...) I think it depends on where they are being sold. In retail America (which is what I consider in most of this post) this probably wouldn't work too well. In stores like TRU/Walmart/Target/... you need a set that is (a) affordable and (b) has (...) (22 years ago, 22-Dec-02, to lugnet.trains, lugnet.dear-lego)
| | | Re: the perfect way to sell lego trains
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| (...) Right on, thats the way it was done in the 12v days, and for that matter even today (the Santa Fe and My Own Train series don't come with motors or lights). What we need in the shops is affordable train sets. Once little Johnny or Jilly has (...) (22 years ago, 24-Dec-02, to lugnet.trains, lugnet.dear-lego)
| | | Re: the perfect way to sell lego trains
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| (...) I think unpowered would be a BIG mistake. All locomotives should come with a motor. (...) I don't see this as necessary. (...) I prefer regulator and track as separate pack, motor bundled with the locos. (...) Yes. But some locos should (...) (22 years ago, 24-Dec-02, to lugnet.trains, lugnet.dear-lego)
| | | Re: the perfect way to sell lego trains
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| lots of snipage here: (...) I think so too, Thomas starters run from $25 (basic circle w/1 engine no cars) its $40 (basic figure 8 w/1 engine 2 cars) they go way up from there (...) yep (...) I think some options here would be good... 9v train motor (...) (22 years ago, 30-Dec-02, to lugnet.trains, lugnet.dear-lego)
| | | Re: the perfect way to sell lego trains
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| Before anyone reads...please take note that my comments only pertain to the US market, as I am unfamiliar with availabilty of particular sets outside the USA. Also to consider, some of the larger toy stores aren't really interested in providing all (...) (22 years ago, 31-Dec-02, to lugnet.trains, lugnet.dear-lego)
| | | Re: the perfect way to sell lego trains
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| I'm sorry, I disagree. This might work well for the railroad enthusiast who is already familiar with such a system, but the average consumer would expect a "take it out of the box and it works" mentality. This is why we see so many complete working (...) (22 years ago, 18-Jan-03, to lugnet.trains, lugnet.dear-lego)
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