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 Dear LEGO / 1983
1982  |  1984
Subject: 
Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
Newsgroups: 
lugnet.dear-lego
Date: 
Tue, 28 Mar 2000 16:30:41 GMT
Highlighted: 
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Viewed: 
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In lugnet.dear-lego, Todd Lehman wrote:

Personally, I love the outlet stores and I have bought a few things from them
with much happiness.  But I'd rather see them go away, because the fact that
the exist is not a good sign, IMHO.  (Well, OTOH, the fact that they exist is
a good sign because TLC is making the best of a bad situation...but if they
continue to exist past 2001, that's probably a bad thing for TLC's future.)

I think you are correct in your guess as to why the outlet stores have
popped up (ie, TLC is attempting to stem the bleeding).  BUT, in the
current high-turnover business climate, there will always be a need to
have a 'dumping ground' for products that don't sell fast enough at
retail.  The faster the products must hit the channel, then clear the
channel, the stronger the need for both careful planning in
production/distribution and a way to efficiently get rid of stock that
doesn't move through retail.

Steve



Message is in Reply To:
  Re: Lego Direct (was Re: Georgia LEGO Outlet is Cool!)
 
(...) Ya, it's an educated guess...or if you're skeptical, just a wild guess. (...) I would support Larry's proposal in December that his company help TLC with their ERP, so that the outlet store might no longer be necessary. Personally, I love the (...) (24 years ago, 28-Mar-00, to lugnet.dear-lego) ! 

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