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Subject: 
RE: Lego DACTA in Australia
Newsgroups: 
lugnet.loc.au, lugnet.dacta
Date: 
Mon, 11 Sep 2000 01:06:54 GMT
Viewed: 
2671 times
  
The reason for asking BradJ is that he's responsible for Lego Direct, and in
his words:

" LEGO Direct is a business unit of the LEGO Company. Among its
responsibilities is the management of direct commerce to consumers. These
commerce activities -- both on the Internet and through catalogs -- are (or
will be) conducted under the service mark of "LEGO Shop at Home;" this
includes the sale of bulk elements as well as standard retail product. (In
fact, all direct-to-consumer commerce globally, online and off, will be
conducted under the LEGO Shop At Home  tradename.)  Also among the
responsibilities of LEGO Direct are the development and management of
direct-to-consumer communities (especially the LEGO Club), both online and
off, and consumer relationship building activities, again all on a global
basis. These community/relationship activities will be conducted under the
tradename of LEGO Direct."

I take this to mean that LD is responsible for all sales to consumers [as
opposed to sales to trade]. As in Australia all DACTA orders have to be
completed on a special order form and sent to LA [Lego Australia], one can
assume this is a sale to consumers, and not a sale from a store. Another
reason to ask bradJ is that other than the specific area the customer
service people at LA work in, getting any info at all from LA is next to
impossible...And from what BradJ said, it seems like LD are in charge of
this area, so he was the logical person to refer the question to.

Benjamin Whytcross
BWhytcro@PacificAccess.com.au
Ph: (03) 9856 5282
Directory Technology Pty Ltd
1/436 Elgar Road,
Box Hill, 3128

Growing older is compulsory..Growing up isn't :-)


-----Original Message-----
From: Sara LaFountain [mailto:Sara0711@aol.com]
Sent: Monday, September 11, 2000 11:56 AM
To: lugnet.loc.au@lugnet.com; lugnet.dacta@lugnet.com
Subject: Re: Lego DACTA in Australia


In lugnet.loc.au, Benjamin Whytcross writes:
Good...It's not just me who doesn't get responses from MOORE • educational.

BradJ/Lego Australia, if you're reading this, could you do • something about
the lack of any form of communication with this company. • Even just a reply
saying that they don't sell to non-educational facilities would be
appreciated. After all, Their lack of communications doesn't • reflect well on
your company, and certainly doesn't help you with sales. • That said, it would
be nice to know if we in Australia are able to order these • items [DACTA} and
if not, why we aren't and yet those in your prefered market • [1] have ready
access to them.

Why would Brad J have anything to do with LEGO Dacta in
Australia?  Why don't
you try to call someone at Dacta in SE Asia?  That might
actuallt get you a
response.




Message has 2 Replies:
  Re: Lego DACTA in Australia
 
(...) Dacta sales are probably "Sales to the educational market", not "Sales to consumers." At least, that's my guess. (24 years ago, 11-Sep-00, to lugnet.loc.au, lugnet.dacta)
  Re: Lego DACTA in Australia
 
(...) This seems like a real stretch to me. Suddenly BradJ is in charge of the educational division? I think you would have a better shot at actually calling someone at Dacta. (24 years ago, 12-Sep-00, to lugnet.loc.au, lugnet.dacta)

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