Subject:
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Re: I love lego
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Newsgroups:
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lugnet.color
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Date:
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Mon, 29 Nov 2004 02:14:20 GMT
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Viewed:
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921 times
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In lugnet.lego, Marc Nelson, Jr. wrote:
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(25%-30% drop
in sales since 2002) don’t support your conclusion that TLC is in touch with
their market.
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It’s not exactly a ringing endorsement of TLC’s approach is it?
Taking a very broad view of the “market” - ie kids - the market’s changing. Kids
seem to be abandoning traditional toys and picking up video games earlier.
Taking a more narrow view of the “market” - ie brick based toys - Mega Bloks
seems to be winning more market share and certainly seems to be winning more
retailer shelf space. Is their product more in touch with the market? Or are
they just better at working with the retailers? I’d be sad to see Lego product
become more like Mega Bloks in order to survive.
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That can’t be blamed entirely on the color change, but does
anyone here think that the color change actually increased sales?
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That would be impossible to gauge, even for TLC’s marketing gurus. But reading
between the lines, I don’t think TLC really would have expected it to
immediately affect sales. I think it was just another of those tweaks that (they
thought) would make the overall system slightly better.
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