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  What 5% ? (was Re: Fed UP!!!!!!!!)
 
(...) That's where you're wrong, Justin. TLC is LOSING money. Alienating up to 5% of their customer base is NOT the way to tip the balance to MAKING money. ***** One thing I would like clarified, that Jake nor anyone at TLC seems to have done - are (...) (20 years ago, 20-Jul-04, to lugnet.color, lugnet.general, lugnet.lego)
 
  Re: What 5% ? (was Re: Fed UP!!!!!!!!)
 
(...) Yes, they lost money in 2003. Yes, this is bad. No, AFOLs still don't count. From the 2003 Lego Annual Report: "At the end of 2004, it was decided to change the business strategy and set out a series of specific intiatives in order to ensure a (...) (20 years ago, 30-Jul-04, to lugnet.color, FTX)
 
  Re: What 5% ? (was Re: Fed UP!!!!!!!!)
 
(...) *Either* way? Now that's just silly. If AFOL's were 5% of the customers (granted, they aren't), and your typical AFOL buys 20 times as much annually as a typical child's parents (not an overly bad estimate, I think), then we're about 51% of (...) (20 years ago, 31-Jul-04, to lugnet.color)  

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