Subject:
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Re: Color Change background
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Newsgroups:
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lugnet.color
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Date:
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Fri, 14 May 2004 03:10:19 GMT
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Viewed:
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1006 times
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In lugnet.color, Tanvir Mahtab wrote:
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Jake, I have said nothing on the color issue so far. I do not have a big
collection, so it will not affect me that much personally. And I am sorry
that you’ve been given so much grief over this matter. However, please
convey this reality check to TLC:
Children in general just don’t care whether light gray looks a little
brighter or not. These subtle color changes won’t increase TLC’s profits.
The only effect, which you have already noticed, will be to alienate people
who are lego’s most avid fans. If TLC is losing money, color changes are not
going to bail them out. If they want to make a profit, all they have to do
look back at the period when they were most successful (late 80’s, early
90’s), and ask themselves: what were we doing back then that we aren’t doing
now? Listen to those who have your best interest at heart. Go back to the
simple themes of legoland, don’t rely on movie tie-ins. Go back to good set
design, not the clunky confections you have today. Don’t buy the argument
that kids today somehow have shorter attention spans than they had ten years
ago. A kid with a really short attention span isn’t going to be building
much lego anyway. Make bionicle for those kids, but don’t sacrifice you care
product. And pay attention to the way your product is presented. Where are
the distinctive yellow boxes, with their storage trays, attractive flip-tops
and plastic displays? From the outside, a mega blox box looks far more
attractive than anything lego has on the shelf. Again, stop scratching your
heads about the next magic bullet to make the company profitable again, and
just look in the mirror. We AFOLs do have TLC’s best interest at heart - our
purpose is not to give you a headache, which is all that we have seemingly
accomplished lately. Our advice might just be better for you than some kids
being forced to make a decision about which gray they think is prettier.
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Incredibly well said!
Furthermore: Today I was in Target, and a young boy and his mom were searching
up and down the LEGO aisle for a set. I offered to help them out and asked what
they were looking for: “the LEGO Optimus Prime” was the answer. Unfortunately
(for me), I informed them that this Built-To-Rule set was actually the product
of another company. Jake take this message and pass it on to TLG: LEGO does so
many wonderful things right: the quality, the values, the education, the
system of play, to name just a few. These are the things that set TLG/LEGO
apart from the likes of MEGAblocks. Where is the marketing of all these great
aspects? People don’t magically know that LEGO is one of the greatest, most
thought-out (well, until recently) toys ever made. But in the store isle, LEGO
looks just like expensive megablocks. Justify this expense to the consumer.
Where was the marketing of the LEGO bricks on the Mars Rovers (one of the
greatest “product placements” ever achieved)? (I know that’s not why TLG did
this.) Where is the marketing of Time Magazine’s and Forbes’ (I think?) and
others’ Toy of the Century award? Toy of the Century! Stop toiling away on
aspects that TLG itself expects people not to notice. Or make people notice.
Emphasize the things that set LEGO apart. All bricks are not LEGO! Make people
know!
-WWWally
PS: Why not have big stickers on the boxes saying “Guaranteed to last forever!
You’re kids’ kids will be playing with this toy!”
PPS: Jake, it’s not too late. Do everyone (including TLG) a favor, and
convince the Design Lab and TLG to change the gray and brown colors back.
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Message is in Reply To:
 | | Re: Color Change background
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| (...) Jake, I have said nothing on the color issue so far. I do not have a big collection, so it will not affect me that much personally. And I am sorry that you've been given so much grief over this matter. However, please convey this reality check (...) (21 years ago, 13-May-04, to lugnet.color, FTX) !
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