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Republication of LEGO MEDIA press release of Feb 13, 2000:
http://www.legomedia.com/l2k/html/news/releasesmain.html
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LEGO® Media Expands Library of Book Titles
The LEGO Company begins in-house publishing venture with three new book
series for children
American International Toy Fair, New York - Expanding its line of media
products for children ages 2 to 16, LEGO Media International today
announces the company will begin an in-house publishing division, based in
the United Kingdom, and will distribute its first products in the Fall.
The three new book series-"LEGO Masterbuilders," "LEGO Brick Tricks" and
"LEGO Comics"-build on the appeal and traditional play patterns of LEGO
bricks and play ranges.
Perfect for young builders who are new to the LEGO brand, LEGO
Masterbuilders and LEGO Brick Tricks books focus on inspiring the
imaginations and creativity of young LEGO fans with building instructions,
techniques and ideas. LEGO Comics, aimed at veteran LEGO fans, provide
compelling comic storybook fantasies based on popular LEGO ranges.
"These new book series indicate strong growth for LEGO Media on
bookshelves," says Gregg Sauter, Director of North American Sales &
Marketing for LEGO Media International, Inc. "With the creation of an
in-house publishing division, we're beginning to aggressively push forward
into the books category, just as we've been doing with our software
product offerings."
---- LEGO Masterbuilders ----
is an exciting new series of themed building inspiration books containing
compelling artwork and story lines to teach kids building techniques that
will get their creative juices flowing! Each 48-page book contains
detailed building instructions for 15 different models and is neatly
packaged along with a special selection of corresponding LEGO bricks
required to build the models. LEGO Masterbuilders are excellent starter
kits for children new to the brand, but also provide fresh challenges and
new techniques for veteran LEGO fans. Available in September, LEGO
Masterbuilders will have a suggested retail price of $19.99 (US).
- Busy City
provides instructions and LEGO bricks to build different land, air and sea
vehicles, from helicopters and planes to boats and construction vehicles.
Ages 6 to 8.
- Mars Mission
contains instructions and LEGO bricks to build space shuttles, satellites,
moon buggies and martians. Ages 6 to 8.
- Create and Race
includes instructions and LEGO Technic elements that can be used to create
cool cars, turbo-charged trucks, mad motorbikes and wacky off-road racers.
Ages 8 to 10.
----- LEGO Brick Tricks ----
is a series of chunky stand-up flip books that provide 10 quick, easy and
fun-to-build model instructions using basic LEGO bricks. Aimed at kids who
are just beginning to build with LEGO bricks, LEGO Brick Tricks is a
colorful step-by-step guide that sits right on the table in front of young
builders, allowing them to easily flip over the sturdy pages to get to the
next steps. The perfect complement to any bucket of basic LEGO bricks,
LEGO Brick Tricks books will be available in September at the suggested
retail price of $7.99 (US).
- Cool Cars
details step-by-step instructions to build simple LEGO vehicles like a
Formula 1 Ferrari and a Jazzy Jeep. Ages 5 to 7.
- Fantastic Fliers
provides building instructions for basic LEGO aircraft such as a Racy
Rocket to a Cool 'Copter. Ages 5 to 7.
----- LEGO Comics ------
Readers enter a fascinating fantasy world that brings LEGO play themes to
life in the LEGO Comics series of comic-strip storybooks. Written by famed
comic book writer Alan Grant, LEGO Comics are loaded with stunning 3D
computer graphic imaging, an inspirational building gallery of models to
re-enact the comic adventures in tactile LEGO brick play and three
fabulous scenes in which to spot hidden objects. Available in September,
LEGO Comics will have a suggested retail price of $6.99 (US).
- Knights' Kingdom
describes the fantastic adventures of the characters and models from the
popular LEGO Castle range. Readers will be inspired to further their
tactile play fantasies based on character development and unique building
inspirations. Ages 6 to 10.
- Rock Raiders
recounts the thrilling underground adventures of the Rock Raiders team
from the new LEGO play range and CD-ROM software of the same name. Ages 6
to 10.
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Other Books LEGO Media also will release four titles under the new LEGO
Readers line, published by Dorling Kindersley. Based on familiar LEGO play
themes, LEGO Readers is a multi-level reading scheme designed to develop
children's reading skills and general knowledge. Reading levels embrace
beginners at Level One all the way through to proficient readers at Level
Four. The paperback readers combine lively computer-generated images with
informative color photographs and exciting story lines that inspire
children to learn to read independently.
LEGO Readers scheduled for release this Spring include:
- Trouble at the Bridge (Level One, Ages 5 to 6),
- Castle Under Attack (Level Two, Ages 6 to 7),
- Mission to the Arctic (Level Three, Ages 7 to 9) and
- Race for Survival (Level 4, Ages 8 to 10).
LEGO Readers will carry a suggested retail price of $3.95 (US).
LEGO Media books may be purchased at most major book retailers and
specialty toy retailers throughout the US, at select online bookseller
sites, or by calling 1.800.453.4652.
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About LEGO Media International
(www.LEGO.com) LEGO Media International was established in 1996 with
worldwide headquarters in Slough, United Kingdom. LEGO Media International
is responsible for the development, publishing and marketing of media
products for children between the ages of two and sixteen. As part of the
LEGO Group, LEGO Media International has access to unique brand
recognition as well as strong marketing and distribution power in the
children's market.
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About Dorling Kindersley (www.DK.com)
Dorling Kindersley is an international publisher of high-quality
illustrated information books, interactive software and broadcast
television programs. In the United States, United Kingdom, Australia,
South Africa, India and Russia, Dorling Kindersley publishes under its own
imprint. Elsewhere, Dorling Kindersley licenses the publication rights for
its titles to overseas publishers.
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About The LEGO Group
(www.LEGO.com) LEGO Media International is a division of the LEGO Group, a
privately-held firm based in Billund, Denmark. The LEGO Group employs more
than 1,000 people in the U.S., most of whom work at its 203-acre
headquarters in Enfield, Connecticut, where it manufactures more than 2.6
billion LEGO® elements each year. The LEGO Group is committed to the
development of children's creative and imaginative abilities, and its
employees are guided by the motto adopted in the 1930s by founder Ole Kirk
Christiansen: "Only the best is good enough."
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Message has 1 Reply:
 | | Re: LEGO Media Expands Library of Book Titles
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| (...) It's dissapointing that these books seem to continue the trend away from providing much in the way of buildings (Castle and Arctic seem to be the only themes or sub-themes which do this now, and then each of them only really provides one (...) (25 years ago, 12-Apr-00, to lugnet.books)
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