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Please allow me to provide some further clarification. I agree that perhaps
our position regarding the viewing of images on LEGO.com was somewhat hard-
line and legalistic. It was not intended to be so. (I'll take the heat here,
as it was my interpretation of a discussion with our in-house attorneys.)
The argument I'll make here now -- and really should have made previously --
is one arising from fairness and common sense, not legality. (In other words,
I'm going to color outside the lines a bit and write this without our lawyers
looking over my shoulder.)
The images and text found on LEGO.com are designed to be viewed in a
particular context; that is, pages which are designed to provide a particular
experience through the display of said images and text. The images, which were
the specific items in question, are not intended to be viewed all on their
lonesome (that is, out of the context in which they were meant to be seen).
Can they be viewed that way? Yes (sometimes). Do we prefer that you not view
them that way? Again, yes. This is, please note, a preference. And so we ask,
out of respect for the intended design of the pages, that you not publish
links to individual images in the various image directories.
It is worth observing, by the way, that if you type in a url at LEGO.com
containing /images/ -- but with no particular image specified after the
trailing slash (e.g. www.lego.com/rockraiders/images/) -- you will receive a
"directory listing denied" message. This seems to me to be at least a common
sense indication that the contents of that directory are not meant to be
viewed individually, but only in the manner in which the designer intended.
The point is likely moot, anyway, as we will be restructuring our site in
future to avoid such unintended viewing.
So let me reiterate. Our copyright and legal concerns (and again, I am
speaking lawyerless here) are focused on the inappropriate and unauthorized
publication or use of our intellectual property on other sites, not with
behavior arising from activity on our own (unless such behavior is clearly
unlawful, such as hacking into the server). On LEGO.com, we ask only that you
behave with courtesy and respect the experience as designed. Thank you.
-- Brad
Brad Justus
Senior Vice President, LEGO Direct
legodirect@lego.com
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