Subject:
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Press Release- Put the 'Toy of the Millennium' Under the Tree....
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Newsgroups:
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lugnet.announce
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Followup-To:
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lugnet.general
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Date:
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Sat, 4 Dec 1999 19:36:57 GMT
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Viewed:
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3258 times
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Howdy,
Here is another Lego® press release. It appears Lego® is very happy with 1999.
Hope you enjoy the reading.
Chet
---------------------------
Put the 'Toy of the Millennium' Under the Tree With a Little Help From LEGOLAND
California
CARLSBAD, Calif., Dec. 3 /PRNewswire/ -- Now parents can find the "Toy of the
Millennium," a "Product of the Century," the Oppenheim Toy Portfolio Platinum
Award winner and the "Parent's Choice" together in one place -- the shops at
LEGOLAND(R) California.
Noted toy experts and analysts have commended products from each step of the
LEGO(R) System of Play this holiday season. And all the major toys being
honored, says LEGOLAND Retail Director Kimberly Adams, are currently in stock
at
the Carlsbad family theme Park.
"The products are flying off the shelves," Adams said, "but we're staying on
top
of the demand. It seems everyone has seen a story where LEGO toys or CD-ROM
games are recommended as the perfect choice for smart, happy kids."
"We were particularly impressed that after half a century, LEGO is still
extremely popular with both children and adults," said Christine Chen,
co-writer
of a Fortune Magazine article naming the venerable plastic brick one of the
"Products of the Century." "We also liked the fact that LEGO is a truly global
brand, and that the colorful bricks appeal to both boys and girls who can play
with them alone or with others. They're versatile, they stimulate creativity
and, most of all, they're fun."
Listeners of a Top 20 radio station in San Diego went a step further, voting
the
LEGO brick "The Top Toy of the Millennium."
Both honors are part of a record-breaking number of awards presented to the
LEGO
line this holiday season. More than 100 new products were introduced in 1999,
with the LEGO MINDSTORMS(TM) and LEGO Star Wars lines at the top of the list in
sales. In making their announcements, many experts cited the products' ability
to simultaneously entertain youngsters while challenging them to imagine and
create.
"Douglas Copeland, a Canadian author, once described LEGO as being the
universal
language of children that comes alive when driven by the imagination," said
Kjeld Kirk Kristiansen, President and CEO of the LEGO Company.
During the corporation's nearly seven decades, it has moved from producing
wooden toys to plastic bricks to intelligent robotics inventions systems. The
line now includes LEGO baby and preschool toys, LEGO play theme sets, LEGO
TECHNIC(R) toys for the more advanced builder, CD-ROM games and high-tech LEGO
MINDSTORMS(TM) robotics sets.
Throughout 67 years of innovation, 1999 definitely tops the list as the most
award-winning year in LEGO history.
The LEGO DUPLO(R) preschool line received several awards, including a Platinum
and two Gold Seals from the Oppenheim Toy Portfolio. The Deluxe Harbor Highway
was named a winner of Dr. Toy's 100 Best Children's Products for 1999 and the
Light and Sound Rescue Center received two awards -- one from Parent's Choice
and from Parent's Guide. In addition, the LEGO DUPLO line recently received
the
most prestigious Award of Excellence by the Canadian Toy Testing Council
(CTTC).
The LEGO Star Wars assortment launched imaginations into hyperdrive in 1999 and
received one Platinum and four Gold Seals from the Oppenheim Toy Portfolio. It
also was granted the Children's Choice Award by the CTTC.
The new LEGO SYSTEM Space Port Countdown Corner toy received The National
Parenting Center's 1999 Seal of Approval and was a Parents' Choice Award
Winner.
The Space Port Mission Control set received the Children's Media Award from
Parents' Guide and the Gold Seal from the Oppenheim Toy Portfolio.
The LEGO MINDSTORMS Robotics Discovery Set is a winner of Dr. Toy's 100 Best
Children's Products for 1999 and received the Seal of Approval from The
National
Parenting Center. The LEGO MINDSTORMS Droid Developer Kit was recognized by
the
National Parenting Publications Awards and received a Platinum Award from the
Oppenheim Toy Portfolio.
The following is a listing of some of the key endorsements given to LEGO bricks
throughout 1999. All of the items listed are currently available at LEGOLAND,
although supplies are limited.
1999 TOY TEST WINNERS
Dr. Toy (Stevanne Auerbach)
-- #2494 LEGO Basic Medium Bucket -- Winner of Dr. Toy's Best Children's
Vacation Product 1999
-- #8445 LEGO TECHNIC Indy Storm -- Winner of Dr. Toy's 100 Best
Children's Products for 1999
-- #2281 LEGO DUPLO Deluxe Harbor Highway -- Winner of Dr. Toy's 100 Best
Children's Products for 1999
-- #8445 LEGO TECHNIC Indy Storm -- Winner of Dr. Toy's 10 Best
Software/CD-ROM High-tech Products for 1999
-- #9735 LEGO MINDSTORMS Robotics Discovery Set - Winner of Dr. Toy's 100
Best Children's Products for 1999
The National Parenting Center
-- #9735 LEGO MINDSTORMS Robotics Discovery Set - Seal of Approval
-- #6454 LEGO Space Port Countdown Corner - Seal of Approval
National Parenting Publications Awards
-- #9748 LEGO MINDSTORMS Droid Developer Kit - Honors Award Winner
Parents' Choice
-- #2811 LEGO DUPLO Light and Sound Rescue Center - Award Winner
-- #6454 LEGO Space Port Countdown Corner - Award Winner
-- #4217 LEGO Classic Play Desk - Award Winner
Today's Parent - November Issue
-- 2987 LEGO DUPLO Fun in the 100 Acre Wood - Top, New & Kid Tested
-- 4970 LEGO Rock Raiders Chrome Crusher - Top, New & Kid Tested
Parent's Guide
-- #2811 LEGO DUPLO Light and Sound Rescue Center - Children's Media Award
-- #6456 LEGO Space Port Mission Control - Children's Media Award
-- #9747 LEGO MINDSTORMS Robotics Invention System - Children's Media
Award
Child - November Issue
-- #9735 LEGO MINDSTORMS Robotics Discovery Set - The Best Toys of the
Year
Family Life - November issue
-- #9748 LEGO MINDSTORMS Droid Developer Kit - Timeless Toys
Family Fun - November Issue
-- #2811 LEGO DUPLO Light & Sound Rescue Center - named Toy of the Year
Finalist
-- #4217 LEGO Classic Play Desk - named Toy of the Year Finalist
Oppenheim Toy Portfolio
-- #2918 LEGO DUPLO Brick Mixer - Platinum Award
-- #9748 LEGO MINDSTORMS Droid Developer Kit - Platinum Award
-- #7141 LEGO Star Wars Naboo Fighter - Platinum Award
-- LEGO Racers CD-Rom - Platinum Award
-- #2987 LEGO DUPLO Fun in the 100 Acre Wood - Gold Seal Award
-- #2281 LEGO DUPLO Deluxe Harbor Highway - Gold Seal Award
-- #761 LEGO Star Wars Gungan Sub - Gold Seal Award
-- #7140 LEGO Star Wars X-wing fighter - Gold Seal Award
-- #7150 LEGO Star Wars TIE-Fighter and Y-wing - Gold Seal Award
-- #6456 LEGO Space Port Mission Control - Gold Seal Award
Parenting - November Issue
-- #2280 LEGO DUPLO Circus Freeway - named Toy of the Year
Parents - November Issue
-- #2280 LEGO DUPLO Circus Freeway - The Best Toys of the Year
-- #9748 LEGO MINDSTORMS Droid Developer Kit - The Best Toys of the Year
Baby Talk - November Issue
-- #2097 LEGO PRIMO Caterpillar - Best Tested Toys
Kids Domain
-- LEGO Racers CD-Rom - Gold Award
Choosing Children's Software - Holiday Issue
-- LEGO Racers CD-ROM - Best Holiday Picks, Just for Fun
-- LEGO Friends CD-ROM - Best Holiday Picks, Arts & Creativity; Best
Holiday Picks, Girls
CTTC (Canadian Toy Testing Council) - November Conference
-- Award of Excellence to the LEGO DUPLO product line
-- Best Best Award, the LEGO MINDSTORMS Robotic Invention System
-- The Children's Choice Award to the LEGO Star Wars line
CBS Toy Test (The Early Show)
-- LEGO Racers CD-ROM - Top 5 Video Games, 1999
We - September/October Issue
-- #6456 LEGO Space Port Mission Control
Electronic Gaming Monthly - November Issue
-- #9748 LEGO MINDSTORMS Droid Developer Kit - "Get Some Cool Stuff"
-- #5600 LEGO Radio Control Racer - "Get Some Cool Stuff"
Associated Press - November 1
-- #7141 LEGO Star Wars Naboo Fighter
-- #7131 LEGO Star Wars Anakin's Podracer
-- #7151 LEGO Star Wars Sith Infiltrator
-- #2819 LEGO DUPLO Brick Mixer
Fortune - November 22
-- LEGO named a "Product of the Century"
Fortune - December 6
-- LEGO MINDSTORMS
Playboy - November Issue
-- #9747 LEGO MINDSTORMS Robotics Invention System - full page in
Christmas Gift Guide
Newsweek
-- #9735 LEGO MINDSTORMS Robotics Discovery Set - "Cool Stuff" round-up
Wired - December Issue
-- #9735 LEGO MINDSTORMS Robotics Discovery Set - "Wired Tools" round-up
PC Computing - November Issue
-- #9748 LEGO MINDSTORMS Droid Developer Kit - High-tech Toy Round-up
Family Fun - December/January Issue
-- LEGO Racers CD-ROM - Software of the Year Round-up
-- LEGO Friends CD-ROM - Software of the Year Round-up
-- LEGO Rock Raiders CD-ROM - Software of the Year Roundup
FamilyPC - December Issue
-- LEGO Racers CD-ROM - Holiday Gift Round-up
SOURCE LEGOLAND California
CO: LEGOLAND California
ST: California
IN: ENT
SU:
12/03/1999 19:00 EST http://www.prnewswire.com
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