Subject:
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PRESS RELEASE: LEGOLAND California to Host Exclusive LEGO Friends(TM) / Loose Chippin's Concert
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Newsgroups:
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lugnet.announce
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Followup-To:
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lugnet.general
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Date:
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Wed, 22 Sep 1999 19:39:50 GMT
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Viewed:
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15387 times
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LEGOLAND(R) California to Host Exclusive LEGO Friends(TM) / Loose Chippin's
Concert
New LEGO Friends Software to Feature British Pop Band
ENFIELD, Conn., Sept. 21 /PRNewswire/ -- LEGO Media International -- the
software division of the LEGO Group -- has teamed up with new all-girl British
pop-band sensation Loose Chippin's and LEGOLAND California to launch LEGO
Friends, a new CD-ROM game for girls ages 7 and up. To celebrate the
September release of the groundbreaking LEGO Friends game, Loose Chippin's
will make their North American debut with a series of open-air concerts at the
Park. The band will perform at 10:30 a.m. Friday, September 24, and noon and
3 p.m. Saturday, September 25, at LEGOLAND in front of the LEGO Showplace
theatre in the Imagination Zone block of the Park. The concerts are free to
LEGOLAND guests.
"LEGO Friends is an aspirational game that will both challenge and inspire
children to be creative with music and dance," explains Gregg Sauter, North
American Director of Sales & Marketing, LEGO Media International. "By aligning
LEGO Friends with an up and coming real pop band -- Loose Chippin's -- we're
making the game even more relevant to girls."
During both days, park guests will have the opportunity to win prizes
during the concerts, including free copies of LEGO Friends, LEGOLAND jackets
and other prizes. Park visitors will also be among the first people in North
America to play the game inside the Maniac Challenge room, located in the
Imagination Zone. The shops in LEGOLAND California will also be the first
retail outlets to offer LEGO Friends for sale, and the game will be available
for purchase in the park starting on September 24.
In a market dominated by products targeted at a male audience, LEGO
Friends will provide girls ages 7 and up with their own world of creativity,
fun and adventure where they join a girl band preparing for a big gig at
school. As part of the agreement, Loose Chippin's will provide an exclusive
music video based on their song "Inspirations" created solely for inclusion
on the LEGO Friends CD -- an industry first.
LEGO Friends includes many creative activities, such as composing songs,
choreographing dance routines and preparing a stage show. All of these
elements can be combined and altered, paving the way for the ultimate concert
at the girls' school.
Running throughout the game are a series of animated narratives that
introduce the player to the characters of LEGO Friends and the challenges they
face.
Product Information
Title: LEGO Friends
Format: PC CD-ROM
Release date: September 1999
Software category: LEGO Games(TM)
Age: 7 and up
Price: $29.95
Toll free #: 1-800-453-4652
Available at: Retailers nationwide
About LEGO Media International (www.legomedia.com)
LEGO Media International was established in 1996 with world-wide
headquarters in Hammersmith London. LEGO Media International is responsible
for the development, publishing and marketing of media products for children
between the ages of two and sixteen. As part of the LEGO Group, LEGO Media
International has access to unique brand recognition as well as strong
marketing and distribution power in the children's market.
About LEGOLAND California (www.legoland.com)
There are only two other LEGOLAND parks in the world: LEGOLAND Billund in
Denmark marked its 31st anniversary in 1999; LEGOLAND Windsor outside of
London opened in 1996, and was awarded the British Government's top honor for
excellence in academic programs.
LEGOLAND California is a division of The LEGO Group. One of the world's
largest toy manufacturers, the LEGO Group is now comprised of 50 companies on
six continents with more than 9,000 employees, including more than 2,000 in
the United States. All products and activities that bear the LEGO logo are
based on the LEGO vision of "Ideas, Exuberance and Values," and the belief
that "Children are our vital concern." The company also continues to observe
the motto adopted in the 1930's by founder Ole Kirk Christiansen: "Only the
best is good enough."
SOURCE LEGO Media International
CO: LEGO Group; LEGO Media International
ST: Connecticut, California
IN: CPR ENT
SU:
09/21/1999 08:59 EDT http://www.prnewswire.com
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