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(Note: please trim newsgroups on reply)
All,
As you know, I work both with you and with colleagues inside the LEGO Company.
My efforts internally include a large bit of “training and introduction” about
AFOLs. Projects like the “AFOLs” comic are meant to help educate my colleagues
about who the AFOLs are, and why they do what they do.
In an effort to help fill out my “toolbox”, I really need your help.I get
questions in almost every meeting like “so what’s the average age” or “how much
do they typically spend in a year”. The answers to these questions have been
estimated based on several Brickfest surveys, Shop At Home surveys, and a bit of
gut feel.
I need your help in collecting deeper, richer answers to some of the basics
about who you are. In an effort to pull this off, I’ve put together an survey
using the LEGO MyOpinions functionality. You can find it at:
http://exapp005.informative.com/servlet/efocus?DST=LEGO_AFOL
The survey is relatively short, and should take you less than 5 minutes. Please
please take a few minutes to fill it out as honestly as you can. Please be as
truthful as you can in this session. Exaggerating the numbers to beef up your
stats, or trying to make a statement about color change won’t help AFOLs, it
will only hurt. Only one time through per person.
Anyway, thanks in advance for your help on this. Once we’ve gotten the data
back, this will be a HUGE new tool for me to use in my efforts to spread AFOL
concepts and news through the company.
Thanks!
Jake
---
Jake McKee
Community Liaison
LEGO Community Development
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Message has 23 Replies:
 | | RE: I need your help... and info!
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| Jake, (...) done. You could specify the currency (US Dollar?) when asking the amount spent. (...) Will you ever release the resulting stats to the AFOL community ? ...it'd be nice to see our (stat) "image" :) mc. (21 years ago, 15-Mar-04, to lugnet.lego)
| | | Re: I need your help... and info!
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| (...) Jake, One question I thought was a little tricky to answer was "How many people attend these events?" Because I filled in that my favorite LEGO community events were both LUG Meetings & Train Shows. The answer as to how many people attend is (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: I need your help... and info!
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| (...) Just a little imperfectness with the survey: At one point you ask, if any of the events have been visible in the media, i.e. TV/Radio/Newpaper/None of the Above. If one of the media types has been activated, the survey goes on asking how often (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| "Jake McKee" <jacob.mckee@america.lego.com> wrote in message news:HuMFDI.1to5@lugnet.com... (...) Company. (...) about (...) colleagues (...) get (...) much (...) been (...) bit of (...) basics (...) survey (...) Please (...) as (...) your (...) it (...) (21 years ago, 15-Mar-04, to lugnet.lego)
| | | Re: I need your help... and info!
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| Jake McKee wrote: [snip] (...) [snip] For this question: " How many people attend these events? (Add up all of the people who attend the over the course of a year.) " I assume you mean "How many AFOLs attend these events?" Am I correct? Thanks! // (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| Thanks for the opportunity, Jake and keep up the good work. I truly believe that we AFOLs have been underestimated by TLC, so this is a great opportunity to let them know who we are. The majority of my purchases have been through retail and I've (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: I need your help... and info!
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| (...) Other than the already mentioned 'I assume this amount is in US dollars', I had a couple of comments on the survey. You might want to have unemployed as an option for the occupation. I noticed that one place I talk to people about LEGO a great (...) (21 years ago, 15-Mar-04, to lugnet.lego)
| | | Re: I need your help... and info!
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| Done. I think your people will be surprised at how few of my Lego purchases are made at Shop @ Home or retail. (75% are made at eBay and BrickLink). I suspect there are many AFOLs with a similar percentage. (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: I need your help... and info!
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| (...) Maybe it should have been wise to indicate the currency you expect us to use when answering (the SEK is not the same as the $), or was this survey USA only, without mentioning it? -- Anders Isaksson, Sweden BlockCAD: (2 URLs) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| Another problem that no-one seems to have mentioned. My group (The Brickish.org) has appeared on television but if I choose to say that it has then next question is how many times I have appeared and doesn't give me option to say none. Tim (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: I need your help... and info!
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| I found some of the Questions difficult to answer. Is posting to lugnet considered "belonging to a lego user group", or is this just refering to membership? I am currently a university student, and my answeres to some of the questions would be (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: I need your help... and info!
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| Hi Jake, I x-posted your message and a brief translation of the questionaire at the 1000steine.de/forum (URL) And I filled in the questionaire of course. One thing is missing: The curreny for the input of how much you spend on LEGO per year. Hope it (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: I need your help... and info!
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| (...) I filled it out, but it's not a truthful representation of my spending habits anymore. I put down my avg $10,000/yr spending up to 2004, but my 2004 spending will be MUCH, MUCH lower once all the 2003-previous sets are gone from retail. Maybe (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| Hey Jake, Some vague points in the survey: Q2 asks if I'm in a local or virtual user group. If I say "both", meaning that in addition to taking part in LUGOLA (local group) I'm also a member of Lugnet, Classic-Castle.com, and FBTB.net forums, the (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: I need your help... and info!
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| Jake, I filled it out. Something you really (and I do mean REALLY) need to take into account is the multiplier between how much I spent and the relative MSRP of the same product. Stuff I buy is usually on clearance, so while I spent $XXXX, the true (...) (21 years ago, 15-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| I have now answered as I think it is my duty. Though a few things are not clear/uncorrect: 1. Member of a LUG? I said yes, as I am using lugnet. Or do you mean a local club? There are not enough around here for a club. 2. Radio/TV/Prints (...) (21 years ago, 16-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| Apart from what's already been mentioned; I had trouble with the hours per day question. There were alternatives like 1-2 and 3-4 but I estimate it to 2-3 hours per day. I took the lower number here. Hope to see the results later on! (21 years ago, 16-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| Jake, I have filled out your questions. But some important remarks: In the last years I spend aprox. 1200 Euro each year for LEGO. This year I will spend 0 Euro! I will definitely do not buy an discoloured bricks! Most time I spend this year with my (...) (21 years ago, 16-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| (...) OK, I filled out the survey honestly, thanks for the chance to input again. But where _can_ we make a statement about color change that might help the AFOL position. I have already called Customer Service and mailed a long letter to Susan (...) (21 years ago, 17-Mar-04, to lugnet.lego, lugnet.general)
| | | Re: I need your help... and info!
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| (...) Jake, always a pleasure to help some one who works for TLC out. I took my survey. I think that futuron would be a great space series to bring back. That had some good peices that have made it through the years. I would like to make a request (...) (21 years ago, 18-Mar-04, to lugnet.lego, lugnet.general, FTX)
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