Subject:
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LEGO-Galidor Perspective In L.A. Times Article
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 13 Feb 2002 05:43:49 GMT
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Viewed:
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1319 times
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Andrew Black covers some of the burning questions many people are asking in
other threads in this article from yesterday's L.A. Times:
http://www.latimes.com/business/la-000010593feb11.story
Some relevant quotes:
"We're redefining Lego," said Andrew Black, president of the company's
Americas division. "It's not just about bricks. It's about learning and
different ways of using your mind."
"If you bought five or six Galidor toys, took all the pieces apart and then
rebuilt them, you can create products Lego hasn't thought of," Black said.
"What you're seeing us do is creating and redefining the company. We're
creating new forms of building and in this particular case, we've done what
we do so well in creating a new building system and marrying it with story."
Black said each of Lego's new products could be seen as a construction
product, just using different kinds of building blocks.
"With Galidor, you're building action figures," Black said. "With Music
Builder, you're building songs.
"We've taken what was traditional Lego and we've created a brand new
building system that's never been done before."
Matt
(Repost in relevant threads if you like)
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Message has 6 Replies:
 | | Re: LEGO-Galidor Perspective In L.A. Times Article
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| In lugnet.mediawatch, Matthew Gerber provided us with: (...) If "it's not just about bricks" anymore, the writing is plainly on the wall. Amusement parks, lifestyle products, and now this -- all I can say is that the end must surely be near. I've (...) (23 years ago, 13-Feb-02, to lugnet.mediawatch)
| | | Re: LEGO-Galidor Perspective In L.A. Times Article
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| (...) Doesn't this statement from Black seemingly contradict information presented in this recent article: (URL) the company reportedly announced that it had, "pledged to refocus on its core product - plastic bricks - after a disastrous foray into (...) (23 years ago, 13-Feb-02, to lugnet.mediawatch)
| | | Re: LEGO-Galidor Perspective In L.A. Times Article
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| (...) you know whats sad and my worst fear, is later in the year when these products arent making LEGO any money, the bricks are going to be sold for more to pay for the losses. i criticized LEGO before, and figured it was wrong, who am i to (...) (23 years ago, 13-Feb-02, to lugnet.mediawatch)
| | | Re: LEGO-Galidor Perspective In L.A. Times Article
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| (...) Black can shove it! I don't want a 'new' building system there was nothing wrong with the old one. I just want compatible parts, If you look at the computer industry you'll see compatability is everything. The old Technic worked fine just let (...) (23 years ago, 18-Feb-02, to lugnet.mediawatch)
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